Business overview
Great Lakes Hyundai is a renowned car dealership in Streetsboro, Ohio. They prioritize customer satisfaction and treat every customer with respect. Their knowledgeable sales team is dedicated to assisting customers in their car-buying journey and helping them choose the perfect vehicle that meets their needs and preferences. Great Lakes Hyundai also provides excellent financing options and a comprehensive service center to ensure the longevity and performance of their customers' vehicles. This dealership sets itself apart with its commitment to excellence, extensive inventory, and a hassle-free car-buying experience.
Their business comes under the category of Automobile - Dealers.
BuzzScore
82Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Great Lakes Hyundai has an estimated digital health score of 82 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Great Lakes Hyundai provide?
Great Lakes Hyundai offers an extensive inventory of new and used Hyundai vehicles, ranging from sedans and SUVs to high-performance models. Their inventory includes popular models like the Hyundai Santa Cruz, Tucson, Santa Fe, Kona, Elantra, Sonata, and Elantra N. They also cater to customers with budget constraints through their selection of used vehicles, offering a range of options to suit different needs and preferences. Additionally, Great Lakes Hyundai has a selection of certified pre-owned Hyundai vehicles that provide the quality assurance of a new vehicle at a more competitive price.
How does Great Lakes Hyundai differentiate its brand identity, and what unique selling points do they use?
Family-centric atmosphere: Great Lakes Hyundai treats its customers like family, ensuring a welcoming and respectful environment throughout the car-buying process.
Comprehensive service center: The dealership's service center provides expert maintenance and repairs to keep customers' vehicles running smoothly and safely.
Extensive inventory: The dealership boasts a wide selection of new and used Hyundai models, as well as certified pre-owned vehicles, to cater to diverse customer needs.
Excellent financing options: Great Lakes Hyundai offers flexible financing options to make purchasing or leasing a vehicle more manageable for customers.
What value proposition does Great Lakes Hyundai offer, and how well do they communicate it through their messaging?
Great Lakes Hyundai emphasizes its commitment to customer satisfaction and a hassle-free car-buying process. They strive to exceed customer expectations and build lasting relationships based on trust and exceptional service. The dealership's messaging consistently conveys its values of respect, transparency, and a dedication to providing the best possible experience for every customer.
What keywords is Great Lakes Hyundai targeting for SEO?
The website utilizes relevant keywords strategically throughout the content. Primary keywords like "Hyundai," "Great Lakes Hyundai," and "Streetsboro" are effectively placed in titles, body copy, and headings, enhancing visibility for potential customers searching for these terms.
However, the website can benefit from incorporating more long-tail keywords that target specific user queries. These long-tail keywords, such as "Hyundai dealer in Streetsboro, OH," "new Hyundai SUVs," or "used Hyundai cars under $10,000," would attract a more targeted audience and drive higher-intent traffic to the site.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
This business has a strong SEO foundation with headings, rich snippets, RobotsTxt, and SitemapXml being utilized. The website is also responsive, making it easily accessible on various devices. Additionally, the business has a significant number of Google Ads Keywords (159), indicating a targeted approach to paid advertising.
However, there are areas where the business can improve its SEO. The absence of a blog limits the potential for organic traffic and keyword targeting. The lack of Meta Description Optimization indicates that the business is not fully utilizing this important element to enhance search results and click-through rates.
How is their online presence, including social media profiles?
Strengths: The business has a claimed listing on Google my business, ensuring that potential customers can easily find and contact the business online. Additionally, they have a presence on Nextdoor, a local social media network, which allows them to connect with potential customers in their neighborhood. Finally, the business has a Facebook Business Page, which provides a platform for customers to interact with the business and learn more about its products or services.
However, there are also some weaknesses in the business's online presence. The Facebook page has low likes, indicating that the business may not be actively engaging with its followers or promoting its page effectively. Additionally, the business does not have a presence on Instagram or Pinterest, two popular social media platforms that could be used to reach a wider audience and showcase its products or services.
In conclusion, Great Lakes Hyundai's marketing strategy encompasses a multifaceted approach that prioritizes customer satisfaction and convenience. Their extensive inventory, coupled with flexible financing options and a comprehensive service center, caters to the diverse needs of customers. The family-centric atmosphere fosters a welcoming environment, while the dealership's commitment to transparency and exceptional service establishes trust. The website's strategic use of keywords, responsive design, and utilization of Google Ads enhances visibility and drives targeted traffic. However, opportunities exist for improvement, such as incorporating long-tail keywords, optimizing meta descriptions, and leveraging underutilized social media platforms. By embracing these enhancements, Great Lakes Hyundai can further strengthen its online presence and optimize its marketing efforts for continued success.