Harper's Air Inc
1031 SW 69th Ave, Miami, FL 33144
www.harpersair.com
Business overview
For 50 years, Harpers Air has been serving the South Florida area. We provide the highest standards in air conditioning and cooling needs across South Florida. Our technicians are experts in the field, who will provide quality service you can rely on.
We are your leading company for all of your air conditioning and cooling needs. Our technicians are qualified professionals who will get the job done right for your home or business. We offer residential, commercial and new construction services as well as maintenance and air duct cleaning.
We are family owned and operated since 1969 and have been providing quality products and services to thousands of customers across South Florida.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
64Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Harper's Air Inc has an estimated digital health score of 64 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Harper's Air Inc provide?
We provide the highest standards in air conditioning and cooling needs across South Florida. Our services include repair, replacement, and installation for both residential and commercial properties. We also offer maintenance and air duct cleaning services.
Our technicians are experts in the field, who will provide quality service you can rely on. We are your leading company for all of your air conditioning and cooling needs.
How does Harper's Air Inc differentiate its brand identity, and what unique selling points do they use?
Premier Certified Air Conditioning Contractor: We are South Florida's Premier Certified Air Conditioning Contractor.
50 Years of Service: Serving South Florida for 50 Years
Satisfaction Guarantee: We would like to add YOU as our next satisfied customer.
What value proposition does Harper's Air Inc offer, and how well do they communicate it through their messaging?
Our mission is to provide outstanding repair, replacement and installation services to our Miami communities. We are committed to providing quality products and services to our customers and building lasting relationships with them.
We believe that our commitment to quality and customer satisfaction sets us apart from our competitors.
What keywords is Harper's Air Inc targeting for SEO?
The website effectively uses the primary keyword "Air Conditioning" throughout its content, highlighting the company's expertise in this area. The content immediately emphasizes the company's extensive experience serving South Florida for 50 years, establishing credibility and trust.
However, the content could benefit from incorporating additional secondary keywords related to HVAC services, such as "heating," "ventilation," or "indoor air quality." By including these terms, the website can expand its reach to users searching for a wider range of HVAC services.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a number of SEO strengths, including headings, meta description optimization, responsive design, and rich snippets. Additionally, the business has correctly implemented a robots.txt file and a sitemap.xml. These factors all contribute to a positive user experience and help the business rank higher in search engine results pages.
However, there are also a few areas where the business can improve its SEO. The business does not have a blog, which could be a valuable source of traffic and backlinks. Additionally, the business does not have any Google AdWords campaigns, which could be used to reach a wider audience. Finally, the business's organic traffic and ranking for organic keywords are not provided, so it is difficult to assess the business's organic search performance.
How is their online presence, including social media profiles?
The business has a strong online presence with a presence on Facebook, which is a widely used and effective platform for reaching target audiences. This presence allows the business to connect with customers, build relationships, and promote its products or services.
However, the business lacks a presence on other important platforms such as Google my business, Nextdoor, Instagram, and Pinterest. By expanding to these platforms, the business can increase its reach, improve visibility, and attract more potential customers. Additionally, the lack of a claimed Google my business listing can hinder the business's ability to control and optimize its local presence and visibility in search results.
Harpers Air effectively utilizes various marketing elements to establish its brand and attract customers. Its lengthy tenure, Premier Certified Air Conditioning Contractor status, and satisfaction guarantee foster trust and credibility. The website's optimization for relevant keywords, including "air conditioning," enhances its search visibility. The company's social media presence on Facebook strengthens its online engagement, but expanding to additional platforms like Google My Business, Instagram, and Pinterest would broaden its reach. By leveraging these marketing strategies, Harpers Air effectively positions itself as a reliable and reputable provider of air conditioning and cooling solutions.
