Hiley Mazda Of Burleson
308 N Burleson Blvd, Burleson, TX 76028
www.hileymazdaofburleson.com
Business overview
Established in 2018, Hiley Mazda of Burleson is the newest member of the Hiley family of dealerships. We are proud to serve the Burleson community and our neighbors in Mansfield, Crowley, Benbrook, and other surrounding areas. As a member of the Burleson community, we want to do more than sell you a car, which is why we proudly support several local charities and organizations. It's an honor to partner with the MD Anderson Cancer Center, Toys for Tots, and the Tarrant Area Food Bank. We hope to help make a difference in the community by contributing to Carter Blood Care, Harvest House Burleson, and Meals on Wheels.
Their business comes under the category of Automobile - Dealers.
BuzzScore
48Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Hiley Mazda Of Burleson has an estimated digital health score of 48 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Hiley Mazda Of Burleson provide?
Hiley Mazda of Burleson offers a wide range of services to meet the needs of its customers. These include:
- Sales: The dealership offers a wide range of new and used Mazda vehicles, including the CX-5, CX-30, Mazda3, and Miata.
- Service: The dealership has a full-service department that can handle everything from routine maintenance to major repairs.
- Parts: The dealership has a large inventory of genuine Mazda parts and accessories.
- Financing: The dealership offers financing options to help customers purchase their new or used Mazda vehicle.
- Mazda Connected Services: This service allows customers to remotely access their vehicle's health status report, start the engine, lock and unlock the doors, and more.
How does Hiley Mazda Of Burleson differentiate its brand identity, and what unique selling points do they use?
Welcoming Space: Hiley Mazda of Burleson is a welcoming space where customers can feel comfortable browsing the inventory and asking questions.
Mazda Certified Pre-Owned: The dealership offers a wide selection of Mazda Certified Pre-Owned vehicles that have been thoroughly inspected and reconditioned.
Family-like Customer Service: The dealership is committed to providing family-like customer service, ensuring that every customer feels valued and respected.
Community Involvement: Hiley Mazda of Burleson is actively involved in the local community, supporting various charities and organizations.
What value proposition does Hiley Mazda Of Burleson offer, and how well do they communicate it through their messaging?
Hiley Mazda of Burleson's brand is consistent and messaging is clear. The dealership emphasizes its commitment to providing a welcoming space, family-like customer service, and a wide range of Mazda vehicles and services. The dealership also highlights its involvement in the local community, demonstrating its commitment to giving back.
What keywords is Hiley Mazda Of Burleson targeting for SEO?
The website includes the primary keyword "Mazda Dealership Burleson" in the page title and H1, demonstrating a strong focus on this keyword.
However, the website could improve its use of secondary keywords related to specific Mazda models. While the model names are mentioned in the navigation menu and interior page content, they could be incorporated more prominently throughout the website, such as in page titles, headings, and meta descriptions.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The automobile dealer business has a responsive website, indicating that it can adapt to various device screens, enhancing user experience. The presence of a RobotsTxt file and SitemapXml ensures that search engines can effectively crawl and index the website's content. These attributes contribute to the business's SEO strengths.
However, the lack of a blog, headings, and meta description optimization limits the website's ability to provide valuable and relevant information to search engines and users. The absence of rich snippets hinders the website's visibility in search results, making it less likely for users to find and engage with its content. Additionally, the lack of information on Google Ads cost, traffic, and keywords makes it challenging to assess the business's performance in paid search campaigns and its impact on overall SEO effectiveness.
How is their online presence, including social media profiles?
Strengths: The business has a strong online presence with a claimed Google My Business listing and a Facebook Business Page. Additionally, they have a Pinterest page. This indicates that the business is making an effort to reach potential customers through multiple online channels.
However, the Facebook page has low likes, indicating that the business may not be actively engaging with its followers on social media. Additionally, the business does not have an Instagram page, which is a missed opportunity to reach a wider audience. The absence of a Nextdoor listing may limit the business's visibility in local communities.
In conclusion, Hiley Mazda of Burleson effectively leverages various marketing elements to establish a strong brand identity and reach its target audience. The dealership's emphasis on local community involvement and family-like customer service fosters customer loyalty and community engagement. The website's responsive design, use of primary keywords, and online presence through multiple channels enhance visibility and accessibility. By incorporating secondary keywords, optimizing headings and meta descriptions, and establishing a blog, the dealership can further strengthen its SEO and provide valuable content to its customers. Additionally, increasing activity on social media platforms and considering a Nextdoor listing would expand the dealership's reach and connect with more potential customers.
