Hogg Heating & Cooling
7650 State Rd, Parma, OH 44134
www.hoggheating.net
Business overview
Hogg Heating and Cooling Inc. has been serving Northeast Ohio's Cuyahoga County communities for 30 years. We are a family-owned and operated business. We are a Ruud pro-partner, but we look forward to servicing any system you may have. With 10 full-time employees, our team of certified and insured experts will help with any heating and cooling issues or questions.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
46Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Hogg Heating & Cooling has an estimated digital health score of 46 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Hogg Heating & Cooling provide?
We offer various HVAC maintenance services to keep your equipment running smoothly and efficiently. Our services include furnace cleaning and maintenance, air conditioning maintenance and cleaning, hot water tank cleaning and maintenance, and boiler cleaning and maintenance. We also offer new installations of reliable and efficient HVAC systems.
How does Hogg Heating & Cooling differentiate its brand identity, and what unique selling points do they use?
30 years of experience: With 30 years of experience, our team has the knowledge and expertise to handle any HVAC issue you may have.
Family-owned and operated: Hogg Heating and Cooling Inc. is a family-owned and operated business, which means you can expect personalized service and attention to detail.
Certified and insured: Our technicians are certified and insured, so you can rest assured that your HVAC system is in good hands.
Ruud pro-partner: We are a Ruud pro-partner, which means we have access to the latest Ruud products and technologies.
Businesses similar to Hogg Heating & Cooling
80/100
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BuzzScore
What value proposition does Hogg Heating & Cooling offer, and how well do they communicate it through their messaging?
At Hogg Heating and Cooling Inc., we are committed to providing our customers with the highest quality HVAC services and we pride ourselves on being a family-owned and operated business. We believe that this commitment to quality and customer service is what sets us apart from other HVAC companies.
What keywords is Hogg Heating & Cooling targeting for SEO?
The website content effectively uses various HVAC-related keywords, such as heating, air conditioning, furnace, boiler, and maintenance. These keywords are strategically placed throughout the content, including in headings, subheadings, and body text. The content also includes location-specific keywords, such as "Parma Heights" and "Cuyahoga County," which helps target local search queries. Overall, the content appears to be well-optimized for search engine optimization (SEO) purposes.
However, there is one area for improvement. The website could benefit from including more content about specific HVAC services, such as installation, repair, and replacement. Adding more detailed information about these services can help the website rank better for relevant keywords and provide more value to potential customers.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business demonstrates adherence to fundamental SEO practices by utilizing headings for improved readability and search engine visibility. Additionally, the website is responsive, ensuring optimal user experience across various devices, which is critical for mobile users. The implementation of RobotsTxt further enhances website accessibility for search engines, enabling efficient crawling and indexing.
However, the business could benefit from additional SEO enhancements. The absence of a blog limits content creation opportunities to attract and engage potential customers. Meta description optimization is not utilized, which hinders the website's ability to provide compelling snippets in search results, potentially reducing click-through rates. Furthermore, the lack of rich snippets deprives the website of additional search result features like star ratings and event listings, which can increase visibility and enhance user experience. The absence of a sitemapXML may also hinder search engines' ability to discover and index all pages of the website efficiently.
How is their online presence, including social media profiles?
The business has a strong online presence, with a claimed Google My Business listing and a Facebook Business Page. This allows for potential customers to easily find information about the business and connect with it online.
However, the business lacks a presence on other popular social media platforms such as Instagram and Pinterest. This limits its reach and engagement with potential customers who are active on these platforms. Additionally, the Facebook page does not have any information about likes or followers, making it difficult to assess the level of engagement the business has on this platform.
Hogg Heating and Cooling Inc. effectively leverages various marketing elements to enhance its online presence and cater to its target audience. Its website is optimized for search engines, making it easier for potential customers to find the business online. The strong online presence through Google My Business and Facebook Business Page allows for easy engagement and information access. However, the absence of a blog, meta description optimization, rich snippets, and sitemap limits the website's potential for organic traffic and visibility. Additionally, expanding the business's social media presence to platforms like Instagram and Pinterest can further enhance its reach and engagement with potential customers.
