Business overview
Horbett Heating & Cooling is a family-owned and -operated heating and cooling service provider with more than 60 years of experience in Western NY. They offer 24-hour emergency service, specializing in residential and commercial HVAC service and installation. They are known for their quality products at affordable prices and strive to keep customers comfortable in any weather condition.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
43Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Horbett Heating & Cooling has an estimated digital health score of 43 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Horbett Heating & Cooling provide?
Horbett Heating & Cooling offers a range of services including, Furnaces, Air Conditioners, Water and Steam Boilers, Duct Design, Fabrication and Installation, Indoor Air Quality Systems, Air Cleaners, Humidifiers / Dehumidifiers, Ductless Split Systems, Garage / Wall Heaters, Water Heaters, and Programmable Thermostats.
How does Horbett Heating & Cooling differentiate its brand identity, and what unique selling points do they use?
Dependable and Reliable: Providing trustworthy and consistent service, especially during unpredictable weather conditions in Western NY.
Experienced and Knowledgeable: Over 60 years of industry experience with skilled technicians.
Customer-Oriented: Prioritizing customer comfort and satisfaction by offering 24-hour emergency service and personalized solutions.
Affordable and Quality: Ensuring cost-effective products and services with a focus on affordability without compromising quality.
What value proposition does Horbett Heating & Cooling offer, and how well do they communicate it through their messaging?
Horbett Heating & Cooling maintains a consistent brand message emphasizing their commitment to providing dependable and reliable heating and cooling services. They prioritize customer comfort and satisfaction, offering a wide range of services to meet specific needs, ensuring a comfortable home environment regardless of the season.
What keywords is Horbett Heating & Cooling targeting for SEO?
Strong positive: The content consistently uses keywords such as "heating," "cooling," "HVAC," "repair," and "service" throughout the text, making it relevant for search queries related to these topics.
However, the content could benefit from a more strategic distribution of keywords in certain sections, such as headers, subheadings, and image alt text. Additionally, including location-specific keywords like "Buffalo, NY" in the meta description and headings would enhance local SEO optimization.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with the use of headings and a sitemap.xml. The responsive design ensures that the website is accessible on all devices, which is crucial for user experience and search engine rankings.
However, the business lacks a blog, meta description optimization, and rich snippets. These elements are essential for providing valuable content to users, improving website visibility, and increasing organic traffic. Additionally, the absence of robots.txt can hinder search engines from indexing the website effectively.
How is their online presence, including social media profiles?
The business maintains a Facebook Business Page, indicating an active online presence. The presence on Facebook provides a platform for engaging with potential customers, building brand awareness, and showcasing products or services. Additionally, the high number of followers on Facebook suggests a strong social media reach and engagement.
However, the business lacks a claimed Google My Business listing and a presence on platforms such as Nextdoor, Instagram, and Pinterest. The absence of listings on these platforms limits the business's visibility and reach in local search results and on social media channels with high user engagement rates. The lack of an Instagram page in particular is a missed opportunity, as it is a popular platform for showcasing products and services visually.
In conclusion, Horbett Heating & Cooling effectively utilizes various marketing elements to establish a strong brand identity. Their focus on dependability, experience, customer-centricity, and affordability aligns with their brand messaging, creating a consistent and recognizable brand image. The company's online presence on Facebook helps engage with potential clients, while the lack of presence on other social media platforms and optimization elements present opportunities for further growth. Additionally, improving keyword distribution and incorporating location-specific keywords into SEO can enhance visibility and attract more prospective customers through search engines.