Hunter Appliance, Heating & Air
1130 N 5th St, Vandalia, IL 62471
www.hunterhvac.com
Business overview
Hunter Appliance Heating & Air is a premier, locally owned and operated Heating and Air-Conditioning company operating since 1992. They consistently grow each year due to their competitive programs and services. Their company continues to invest in state-of-the-art technology that allows them to deliver the highest level of service with the lowest possible cost. Their written training and employee development programs ensure the delivery of safe, reliable service in and around the customer's home. They have a written drug-free hiring policy to protect their customers and their property.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
59Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Hunter Appliance, Heating & Air has an estimated digital health score of 59 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Hunter Appliance, Heating & Air provide?
They provide heating and air conditioning repair, service, and installation services. They also have a 7-day service hotline, service on all makes and models, seasonal tune-ups, 10-year warranties on same-day system replacements, and free energy surveys.
How does Hunter Appliance, Heating & Air differentiate its brand identity, and what unique selling points do they use?
Comfort: They aim to provide comfort to their customers, both personally and in terms of home comfort.
Reliability: They have skilled and reliable technicians who provide all of their services.
Affordability: They offer competitive programs and services, and they have financing options available.
Local: They are locally owned and operated, which means that customers get the assurance and relationship of a local business.
What value proposition does Hunter Appliance, Heating & Air offer, and how well do they communicate it through their messaging?
Their unique value proposition is that they are a premier, locally owned and operated Heating and Air-Conditioning company that offers the industry's best “Service-Right℠” and Installed-Right℠® guarantees, warranties, and assurances. Their messaging is consistent with this value proposition, as they emphasize their commitment to providing high-quality service, products, and customer satisfaction.
What keywords is Hunter Appliance, Heating & Air targeting for SEO?
The content effectively uses the primary keyword "Heating and Air Conditioning" throughout the website, including in the page titles and headings. It also incorporates the secondary keywords such as "Repair," "Installation," and "Service" in various sections. This optimization helps search engines understand the core offerings and services provided by the business.
However, the content could benefit from incorporating the secondary keywords "Vandalia" and "IL" more prominently in the website's content. This would help establish a local focus and improve the website's relevance for users searching for heating and air conditioning services in the specific geographic area.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
This business has a strong SEO foundation with the implementation of a blog, optimized headings, meta descriptions, and a responsive website. These elements enhance the website's visibility and user experience, making it more accessible to search engines and potential customers. Additionally, the presence of a sitemap.xml facilitates easy indexing of the website's content.
However, the lack of rich snippets and robots.txt file indicates areas for improvement. Rich snippets enhance the visual appeal of search results, making them more engaging and informative for users. Implementing a robots.txt file provides greater control over which pages or sections of the website are accessible to search engine robots, optimizing the crawling and indexing process.
How is their online presence, including social media profiles?
The business has a strong online presence with a Facebook Business Page. This suggests that they are actively engaging with their customers on social media and using it as a marketing tool.
However, the business does not have a Google my business Claimed Listing, Nextdoor listing, Instagram Page, or Pinterest Page. This means that they are missing out on potential customers who may be searching for them on these platforms.
In conclusion, Hunter Appliance Heating & Air effectively utilizes essential marketing elements to establish a strong online presence. Their consistent messaging emphasizes their commitment to comfort, reliability, affordability, and local ownership. The optimization of their website content and implementation of a blog, optimized headings, and a responsive website contribute to their SEO foundation. While they actively engage with customers on Facebook, expanding their social media reach to platforms like Google My Business, Nextdoor, Instagram, and Pinterest would enhance their customer engagement and visibility in the online landscape.
