Business overview
Jewett Heating and Cooling is a family-owned and operated business that has been serving residential and commercial clients with comprehensive HVAC services since 2001. Their goal is to treat customers like family, which is reflected in everything from their communication to their treatment of properties. They offer a wide range of services including installation, repair, maintenance, and inspections for heating and cooling systems, boilers, and food trucks. Jewett Heating and Cooling is committed to providing high-quality, affordable services that exceed customer expectations.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
59Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Jewett Heating & Cooling Llc has an estimated digital health score of 59 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Jewett Heating & Cooling Llc provide?
Jewett Heating and Cooling offers a comprehensive range of HVAC services for residential and commercial clients, including installation, repair, maintenance, and inspections. They specialize in heating and cooling systems, boilers, and food truck inspections. Their services are designed to improve air quality, save energy, and lower utility bills while ensuring the efficient operation and longevity of HVAC systems.
How does Jewett Heating & Cooling Llc differentiate its brand identity, and what unique selling points do they use?
YOU -Centered Customer Care: Jewett Heating and Cooling prioritizes customer satisfaction and treats clients like family.
What value proposition does Jewett Heating & Cooling Llc offer, and how well do they communicate it through their messaging?
Jewett Heating and Cooling's unique value proposition is centered around treating customers like family. They focus on cost-effective solutions, timely and reliable service, energy-efficient solutions, and competitive pricing. Their messaging consistently emphasizes their commitment to providing high-quality, affordable services that exceed customer expectations.
What keywords is Jewett Heating & Cooling Llc targeting for SEO?
One strong positive for SEO is that the content uses relevant primary and secondary keywords throughout the page. Keywords like "HVAC," "Heating," "Cooling," "Repair," "Maintenance," "Residential," "Commercial," and "Muskegon" are used prominently in page titles, headings, and body copy.
However, an area of improvement is that the content doesn't always use keywords in a natural and readable way. For example, the phrase "We service a wide range of heating and cooling systems in every make and model" could be rephrased to "We repair all types of HVAC systems, regardless of make or model" while still incorporating relevant keywords.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with optimized headings and a RobotsTxt file. The website is responsive, catering to mobile users and improving search rankings. Additionally, the website has a SitemapXml, making it easier for search engines like Google to crawl and index the website's content.
However, there are some areas for improvement. The business should consider incorporating a blog to provide valuable content and improve organic traffic. Optimizing meta descriptions would also enhance the website's presence in search results. Implementing rich snippets can provide additional context and encourage clicks from search engine results pages. Expanding the use of organic keywords can further increase visibility and drive more organic traffic to the website.
How is their online presence, including social media profiles?
The business has a presence on Facebook, which is a significant strength. Facebook has a large user base, and a business page can help the business to reach a wider audience. Facebook also offers a variety of tools that can be used to promote the business, such as paid advertising and event creation.
However, the business's online presence is limited to Facebook. The business does not have a Google my business Claimed Listing or a Nextdoor listing, which means that it is not visible to potential customers who are searching for businesses on these platforms. Additionally, the business does not have an Instagram or Pinterest page, which are both popular social media platforms that could be used to reach a wider audience.
In conclusion, Jewett Heating and Cooling's marketing efforts focus on customer-centric care, evidenced in its "YOU-Centered" approach. The brand's messaging emphasizes cost-effectiveness, reliability, energy efficiency, and competitive pricing. Its website effectively utilizes relevant keywords for SEO, featuring a blog, meta descriptions, and rich snippets for improved visibility. While the business maintains a strong presence on Facebook, expanding its presence to platforms like Google My Business, Nextdoor, Instagram, and Pinterest could further enhance its online reach and engagement with potential customers.