J.f. Jacobs, Inc
31523 W 8 Mile Rd, Livonia, MI 48152
www.jfjacobsinc.net
Business overview
J.F. Jacobs, Inc. has been serving the commercial, industrial and institutional HVAC needs of customers for more than 40 years. It is a family and locally owned operated business serving Troy and surrounding areas in Michigan with services such as preventative maintenance, commercial HVAC, refrigeration, and boiler services. They stand behind all work performed and provide 24-hour emergency services along with computerized monitoring services.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
70Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
J.f. Jacobs, Inc has an estimated digital health score of 70 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does J.f. Jacobs, Inc provide?
J.F. Jacobs, Inc offers commercial HVAC services including AC, heating, and maintenance services. Also offering preventative maintenance for HVAC systems, commercial refrigeration services which cover maintenance and repairs, and commercial boiler services such as repairs, inspections and maintenance.
How does J.f. Jacobs, Inc differentiate its brand identity, and what unique selling points do they use?
24-hour emergency services: J.F. Jacob provides 24-hour emergency services and computerized monitoring system.
Preventative maintenance: They offer Preventative maintenance services for HVAC systems.
Stand behind our work: They always stand behind all work performed and are fully insured and have an outstanding reputation.
What value proposition does J.f. Jacobs, Inc offer, and how well do they communicate it through their messaging?
J.F. Jacobs, Inc focuses on personalized service, great communication, and meeting the needs of the customers. They claim to have highly trained and certified technicians to take care of all the needs of the customers.
What keywords is J.f. Jacobs, Inc targeting for SEO?
The content effectively uses the primary keyword "Commercial HVAC" repeatedly throughout the text, especially in the headings and body copy. This repetition helps search engines identify the main topic of the page and improves its ranking for relevant queries.
However, the content could benefit from using more long-tail keywords or phrases that are more specific to the services offered by the business. For example, including phrases like "preventative maintenance for commercial HVAC systems" or "24-hour emergency commercial refrigeration repair" would make the page more relevant for specific user searches and potentially improve its ranking for those queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with the presence of a blog, optimized headings, meta descriptions, and rich snippets. It also has a sitemap XML file, ensuring search engines can easily crawl and index its website. Furthermore, the website's responsiveness ensures a positive user experience across various devices, which is crucial for mobile-first indexing.
However, the absence of a robots.txt file may hinder search engines from properly crawling the website. The lack of information on Google AdWords cost, traffic, and keywords limits the evaluation of the business's paid search performance. Additionally, the absence of data on Google Organic Traffic and Google Organic Cost makes it challenging to assess the effectiveness of the business's organic search optimization efforts.
How is their online presence, including social media profiles?
The business has a high online presence. The Facebook Business Page has over 5,000 followers, and the Instagram Page has over 1,000 followers. The Pinterest Page has a medium level of followers, with over 1,000 followers. The business also has a claimed Google My Business listing, which is important for local SEO.
However, the business has a few weaknesses in its online presence. The business does not have a Nextdoor listing, which could be a valuable way to reach local customers. Additionally, the business does not have a Twitter account, which could be used to engage with customers and promote the business.
In conclusion, J.F. Jacobs, Inc. effectively incorporates marketing elements such as personalized service, highly trained technicians, and 24-hour emergency services to cater to the specific needs of its customers. The company's focus on preventative maintenance, commercial refrigeration services, and commercial boiler services positions it as a comprehensive HVAC solutions provider. By utilizing a combination of on-site engineering, computerized monitoring systems, and a commitment to customer satisfaction, J.F. Jacobs, Inc. stands out in the competitive HVAC market.
