Business overview
John Thomas Heating & Plumbing Contractors offers home heating and air conditioning services to all our customers in Hastings, PA, and surrounding areas. We also provide full plumbing services for homeowners to ensure all of their HVAC and plumbing needs can be handled at a moment's notice.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
49Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
John Thomas Heating & Plumbing Contractors Inc has an estimated digital health score of 49 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does John Thomas Heating & Plumbing Contractors Inc provide?
John Thomas Heating & Plumbing Contractors provides heating, air conditioning, and plumbing installation and repair services including Furnaces, Boilers, Air Conditioning, Ductless Mini Splits, Heat Pumps, Water Pumps, Water Softeners, and Plumbing. With over 60 years of experience, they have the knowledge and skill to complete almost any installation or repair service.
How does John Thomas Heating & Plumbing Contractors Inc differentiate its brand identity, and what unique selling points do they use?
Trained and Certified HVAC Contractors and Plumbers: John Thomas Heating & Plumbing Contractors has trained and certified HVAC contractors and plumbers.
Over 60 years of Experience: John Thomas Heating & Plumbing Contractors have over 60 years of experience in the industry.
Free Estimates: John Thomas Heating & Plumbing Contractors offers free estimates.
24/7 Emergency Service: John Thomas Heating & Plumbing Contractors provides 24/7 emergency service for established customers.
What value proposition does John Thomas Heating & Plumbing Contractors Inc offer, and how well do they communicate it through their messaging?
John Thomas Heating & Plumbing Contractors' unique value proposition is their commitment to customer satisfaction. They work with their clients from start to finish to be sure they are 100% satisfied with the end result.
What keywords is John Thomas Heating & Plumbing Contractors Inc targeting for SEO?
The content effectively uses relevant primary keywords such as "Heating," "Plumbing," "Air Conditioning," and "Hastings, PA," throughout the pages, including headings, body text, and contact information. This helps search engines identify the main topics of the website and rank it for relevant searches.
However, the content can improve its use of secondary keywords that target specific services or areas of expertise. By incorporating long-tail keywords like "heating repair Hastings, PA" or "plumbing services Hastings," the website can attract users searching for more specific queries and enhance its reach for local searches.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has implemented several SEO best practices, including optimizing meta descriptions and utilizing headings. The presence of a sitemap.xml also aids in search engine crawling and indexing. Additionally, the website is responsive, ensuring a positive user experience on various devices.
However, there are a few areas where the business could improve its SEO. The lack of a blog limits the creation of fresh content, which is important for attracting organic traffic. Rich snippets can also enhance search results visibility and improve click-through rates, which are not currently being utilized by the business. Furthermore, there is no information provided on Google Ads cost, traffic, and keywords, making it difficult to assess the effectiveness of their paid advertising campaigns.
How is their online presence, including social media profiles?
The business has claimed no social media accounts. This indicates that the business has an online presence, yet it is not actively engaging with customers on social media. This is a missed opportunity to build relationships with customers and market the business.
However, the business has not claimed its Google my business listing or created a Nextdoor listing. This indicates that the business is not taking advantage of free marketing opportunities that could help attract new customers. Additionally, the business does not have any social media pages, which could be limiting its reach and ability to connect with potential customers online.
John Thomas Heating & Plumbing Contractors has implemented various marketing strategies to reach its target audience. The company has effectively utilized primary keywords in its website content and metadata, which will help it rank higher in relevant search engine results. They also offer free estimates and 24/7 emergency service, which can make them more attractive to potential customers. Additionally, they have trained and certified HVAC contractors and plumbers, which can help build credibility and trust with customers. However, there are some areas where the company could improve its marketing efforts. By incorporating long-tail keywords, creating fresh content through a blog, utilizing rich snippets, and engaging with customers on social media, John Thomas Heating & Plumbing Contractors could significantly expand its reach and attract even more potential customers.