Business overview

John's Performance Shop specializes in selling and servicing Arctic Cat, as well as Gravely & Simplicity lawnmowers. They have been in business since 1982 and are known for their performance work and customer service. They service everything in their on-site shop, and their technicians and salesman not only work on and sell the product but also ride it.

John's Performance Shop specializes in selling and servicing Arctic Cat, as well as Gravely & Simplicity lawnmowers. They have been in business since 1982 and are known for their performance work and customer service. They service everything in their on-site shop, and their technicians and salesman not only work on and sell the product but also ride it.

Their business comes under the category of Automobile - Dealers.

BuzzScore

61

Out of 100

How sophisticated are they with digital marketing? What is their digital maturity?

John's Performance Shop has an estimated digital health score of 61 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.

What products and services does John's Performance Shop provide?

John's Performance Shop offers a wide variety of products and services. They sell Arctic Cat snowmobiles, Side by Sides and ATVs, as well as Gravely & Simplicity lawnmowers. They also have a large stock of OEM parts and accessories. In addition to sales, they offer a full range of services, including oil changes, tire installations, and engine rebuilds.

John's Performance Shop offers a wide variety of products and services. They sell Arctic Cat snowmobiles, Side by Sides and ATVs, as well as Gravely & Simplicity lawnmowers. They also have a large stock of OEM parts and accessories. In addition to sales, they offer a full range of services, including oil changes, tire installations, and engine rebuilds.

How does John's Performance Shop differentiate its brand identity, and what unique selling points do they use?

Customer Service:

High-Quality Products: Performance work

Family-Owned and Operated: Know our customers on a first name basis

What value proposition does John's Performance Shop offer, and how well do they communicate it through their messaging?

John's Performance Shop is committed to providing high-quality products and services. They are known for their performance work and customer service, and they strive to build relationships with their customers. They offer a convenient online ordering system for clothing and accessories, and they are proud to offer AMSOIL products.

John's Performance Shop is committed to providing high-quality products and services. They are known for their performance work and customer service, and they strive to build relationships with their customers. They offer a convenient online ordering system for clothing and accessories, and they are proud to offer AMSOIL products.

What keywords is John's Performance Shop targeting for SEO?

The website content effectively utilizes the primary keywords "Arctic Cat," "Gravely," "Simplicity," "Zero-Turn Lawn Mowers," and secondary keywords such as "ATVs," "Side x Sides," and "snowmobile." The repetition of these keywords throughout the content, including in product titles, descriptions, and headings, enhances the website's relevance and visibility in search engine results pages.

However, the content could benefit from improved keyword placement within the first paragraph and throughout the page's body. By including the primary and secondary keywords in the opening paragraph and using them naturally in context, the website can further strengthen its on-page SEO optimization. This will allow search engines to quickly identify the main topics of the page and improve its ranking potential for relevant search queries.

The website content effectively utilizes the primary keywords "Arctic Cat," "Gravely," "Simplicity," "Zero-Turn Lawn Mowers," and secondary keywords such as "ATVs," "Side x Sides," and "snowmobile." The repetition of these keywords throughout the content, including in product titles, descriptions, and headings, enhances the website's relevance and visibility in search engine results pages. However, the content could benefit from improved keyword placement within the first paragraph and throughout the page's body. By including the primary and secondary keywords in the opening paragraph and using them naturally in context, the website can further strengthen its on-page SEO optimization. This will allow search engines to quickly identify the main topics of the page and improve its ranking potential for relevant search queries.

Are they using search engine optimization (SEO) best practices to improve their website ranking?

The business has a responsive website, rich snippets, RobotsTxt, and a SitemapXml, which are all important technical SEO factors. The presence of rich snippets can help the business stand out in search results and potentially increase click-through rates.

However, the business lacks a blog, headings, and meta description optimization. Adding a blog could provide valuable content for potential customers and establish the business as an authority in the automobile industry. Headings and meta descriptions can help search engines and users understand the content of a page, and can influence search rankings and click-through rates.

The business has a responsive website, rich snippets, RobotsTxt, and a SitemapXml, which are all important technical SEO factors. The presence of rich snippets can help the business stand out in search results and potentially increase click-through rates. However, the business lacks a blog, headings, and meta description optimization. Adding a blog could provide valuable content for potential customers and establish the business as an authority in the automobile industry. Headings and meta descriptions can help search engines and users understand the content of a page, and can influence search rankings and click-through rates.

How is their online presence, including social media profiles?

The business has a strong online presence, with a claimed Google My Business listing and a Nextdoor listing. This ensures that potential customers can easily find and contact the business online. However, the business could improve its online presence by creating and maintaining social media pages such as Facebook, Instagram, and Pinterest. This would allow the business to connect with potential customers, build brand awareness, and promote its products or services.

However, the business does not have a Facebook, Instagram, or Pinterest page. This limits the business's ability to reach potential customers on these platforms. Additionally, without a social media presence, the business is missing out on opportunities to interact with customers and promote its brand.

The business has a strong online presence, with a claimed Google My Business listing and a Nextdoor listing. This ensures that potential customers can easily find and contact the business online. However, the business could improve its online presence by creating and maintaining social media pages such as Facebook, Instagram, and Pinterest. This would allow the business to connect with potential customers, build brand awareness, and promote its products or services. However, the business does not have a Facebook, Instagram, or Pinterest page. This limits the business's ability to reach potential customers on these platforms. Additionally, without a social media presence, the business is missing out on opportunities to interact with customers and promote its brand.

In conclusion, John's Performance Shop effectively implements various marketing elements to enhance its visibility and reach potential customers. By leveraging keywords throughout the website, optimizing technical SEO factors, and maintaining an active online presence, the business ensures its discoverability in search engine results. However, strategic improvements, such as developing a blog, optimizing headings and meta descriptions, and establishing a presence on social media platforms like Facebook, Instagram, and Pinterest, would further strengthen its overall marketing strategy and solidify its position as a trusted provider of Arctic Cat, Gravely & Simplicity products and services.

In conclusion, John's Performance Shop effectively implements various marketing elements to enhance its visibility and reach potential customers. By leveraging keywords throughout the website, optimizing technical SEO factors, and maintaining an active online presence, the business ensures its discoverability in search engine results. However, strategic improvements, such as developing a blog, optimizing headings and meta descriptions, and establishing a presence on social media platforms like Facebook, Instagram, and Pinterest, would further strengthen its overall marketing strategy and solidify its position as a trusted provider of Arctic Cat, Gravely & Simplicity products and services.

To strengthen their online presence, John's Performance Shop can focus on long-tail keyword targeting and meta description optimization to improve SEO and attract more relevant traffic. Additionally, expanding their social media reach on platforms like Nextdoor and growing their Instagram audience can help build brand awareness and trust within local communities.