Business overview
Johnson Service is a full-service preventive maintenance and automotive repair center in Garrettsville, OH. It is a family-owned and operated business with over 30 years of experience in the industry. They specialize in computerized diagnostics, check engine lights, complex anti-lock braking systems, stability control, and tire pressure sensor monitoring systems. Their goal is to provide high-quality, guaranteed service at fair prices for domestic and foreign vehicles. They are a member of the TechNet Professional Network, which allows them to offer a nationwide repair warranty.
Their business comes under the category of Automobile - Repairs & Services.
BuzzScore
34Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Johnson Service Inc has an estimated digital health score of 34 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Johnson Service Inc provide?
Johnson Service offers a wide range of automotive services, including:
* Air conditioning service
* Battery replacement
* Belt and hose replacement
* Brake repair
* Computerized engine analysis
* Cooling system maintenance
* CV and drive axle service
* Emission control
* Exhaust system repair
* Fuel injection service
* Oil change
* Suspension and steering system repair
* Tire replacement and rotation
* Transmission maintenance
* Wheel alignment
* Wheel balancing
They also offer special discounts and coupons for their services.
How does Johnson Service Inc differentiate its brand identity, and what unique selling points do they use?
TechNet Professional Network: Johnson Service is a member of the TechNet Professional Network, which allows them to offer a nationwide repair warranty.
Personalized Service: Johnson Service is committed to providing personalized service to each of their customers.
Competitive Pricing: Johnson Service offers competitive pricing on all of their services.
ASE Certified Technicians: Johnson Service employs ASE Certified technicians, ensuring that their customers receive the highest quality of service.
What value proposition does Johnson Service Inc offer, and how well do they communicate it through their messaging?
Johnson Service's unique value proposition is their focus on providing high-quality, guaranteed service at fair prices. They are committed to providing personalized service to each of their customers and communicating clearly about the repairs and maintenance needed for their vehicles.
What keywords is Johnson Service Inc targeting for SEO?
The content effectively targets local SEO keywords relevant to the business, such as "automotive service," "Garrettsville, OH," and "vehicle repair." These keywords are strategically placed throughout the website, including in the heading tags, page content, and meta descriptions. The website also utilizes geo-targeting to ensure it appears in local search results when users search for these keywords.
However, the website content could benefit from better optimization for long-tail keywords. Long-tail keywords are more specific phrases that users search for, such as "brake repair near Garrettsville, OH" or "computerized engine diagnostics in Garrettsville." Incorporating these long-tail keywords into the website's content would help the business rank higher in search results for specific queries related to its services and reach a more targeted audience.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The presence of headings and RobotsTxt file provide a solid SEO foundation for the business. Responsive design ensures the website can be accessed smoothly on various devices. Additionally, the existence of SitemapXml facilitates search engines in indexing the website's content efficiently.
However, the absence of a blog and Rich snippets can limit the website's visibility and engagement in search results. Meta Description Optimization is also missing, hindering the website's ability to provide concise and compelling descriptions to potential visitors. These areas should be addressed to enhance the website's SEO performance and drive traffic.
How is their online presence, including social media profiles?
Strengths: The business has a claimed listing on Google My Business, which is a strong foundation for online visibility. This ensures that potential customers can easily find the business's location, contact information, and other essential details.
However, the business lacks a presence on other social media platforms such as Facebook, Instagram, Pinterest, and Nextdoor. This limits its reach and engagement with potential customers online. Additionally, the business does not have a website, which could provide more comprehensive information about its products or services.
In conclusion, Johnson Service effectively leverages local SEO keywords to enhance its visibility in local search results. The employment of ASE Certified technicians and membership in the TechNet Professional Network establishes the business as a trusted provider of high-quality automotive services. Furthermore, the commitment to personalized service and clear communication ensures customer satisfaction. To amplify its marketing efforts, Johnson Service should consider optimizing its website for long-tail keywords, incorporating social media marketing, and establishing a professional website to provide additional information and connect with potential customers online.