Business overview
JR Putman Heating & Air is a family-owned-and-operated business established in 1981 and headquartered in Rancho Cordova. They provide heating, cooling, and ventilation solutions for homeowners in Sacramento County and surrounding areas. With over 40 years of experience, they offer a wide range of services, including HVAC installations, repairs, ductwork services, indoor air quality solutions, and smart home thermostat installation.JR Putman Heating & Air is committed to providing excellent customer service by employing licensed, insured, and certified technicians and offering a 100% satisfaction guarantee on all their services.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
62Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Jr Putman Heating & Air has an estimated digital health score of 62 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Jr Putman Heating & Air provide?
JR Putman Heating & Air offers a comprehensive range of HVAC services for homeowners, including HVAC installations, repairs, ductwork services, indoor air quality solutions, and smart home thermostat installation. Their services are designed to keep homes comfortable and energy-efficient, and they are committed to providing fast, reliable, and high-quality service.
How does Jr Putman Heating & Air differentiate its brand identity, and what unique selling points do they use?
What value proposition does Jr Putman Heating & Air offer, and how well do they communicate it through their messaging?
JR Putman Heating & Air's brand messaging revolves around providing "heating and cooling services so good, you'll send us to your mom." They emphasize quality, reliability, and customer satisfaction, highlighting their commitment to providing the best possible service to their customers.
What keywords is Jr Putman Heating & Air targeting for SEO?
One strong positive is the effective use of keywords related to HVAC services in the content. The content includes keywords such as "heating and air conditioning," "HVAC services," "furnace repair," and "air conditioner repair," which can effectively target potential customers searching for these services. By incorporating relevant keywords throughout the content, the website enhances its visibility in search engine results pages and attracts organic traffic from users actively searching for such services.
However, the content could benefit from further optimization by incorporating location-specific keywords that target specific geographic areas. Including phrases like "HVAC services in Rancho Cordova" or "Heating repair in Sacramento County" can improve the website's local search engine rankings, making it more discoverable to customers searching for HVAC services within the business's service area.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has optimized its website for SEO by incorporating headings and ensuring responsiveness, making it easy for users to navigate and search engines to crawl. Additionally, the presence of a well-optimized meta description provides concise and relevant information to search engines, potentially improving click-through rates.
However, the business could enhance its SEO by adding a blog to provide valuable content that can attract organic traffic. Implementing rich snippets could also improve the visibility of search results by displaying additional information, such as star ratings or product details.
How is their online presence, including social media profiles?
The business has a Facebook Business Page, indicating a presence on one popular social media platform. This can help the business connect with potential customers and promote its services or products.
However, the business does not have a Claimed Listing on Google my business, or listings on other platforms such as Nextdoor, Instagram or Pinterest. This lack of presence on multiple platforms limits the business's visibility and reach, potentially hindering its ability to attract and engage with potential customers.
JR Putman Heating & Air effectively employs various marketing elements to enhance its visibility, credibility, and customer engagement. The company's website incorporates SEO-friendly keywords, location-specific targeting, and optimized meta descriptions. However, it could further leverage blogging and rich snippets for improved content visibility. Additionally, expanding its social media presence on platforms such as Google My Business, Instagram, and Pinterest would strengthen the company's reach and create opportunities for customer interaction and brand promotion.