Business overview
"Customer comes first" is the foundation at Kelly's Auto Sales. Serving the Canton community with a wide variety of vehicles in great condition and at fair prices, they have earned the trust and respect of their local community through their commitment to customer satisfaction and hassle-free experience.
Their business comes under the category of Automobile - Dealers.
BuzzScore
64Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Kellys Auto Sales Inc has an estimated digital health score of 64 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Kellys Auto Sales Inc provide?
Kelly’s Auto Sales stocks great pre-owned vehicles at fair prices. They provide a wide variety of quality cars, trucks and vans. They also buy used cars or trucks even if you do not buy from them, and offer various financing options at best available rates.
How does Kellys Auto Sales Inc differentiate its brand identity, and what unique selling points do they use?
Pre-owned Vehicle Assortment: They stock a wide variety of quality pre-owned cars, trucks and vans, ensuring customers have a diverse selection to choose from.
Customer Satisfaction: Kelly's Auto Sales believes in earning and maintaining customer trust and respect, evident in their great reviews and hassle-free dealership.
What value proposition does Kellys Auto Sales Inc offer, and how well do they communicate it through their messaging?
Kelly's Auto Sales provides a peace of mind by stocking great pre-owned vehicles at fair prices. They offer a hassle-free experience with no high-pressure sales tactics, and go above and beyond to help customers find their next ride.
What keywords is Kellys Auto Sales Inc targeting for SEO?
This website does a great job of using the keyword "used cars" in its headings and body copy. This is a relevant keyword because it is likely to be used by people searching for used cars.
However, the website could improve its SEO by using more specific keywords throughout the content. For example, the website could include keywords such as "used cars Canton", "used cars Ohio", or "used cars under $15,000". This would help the website rank higher in search results for specific keywords that are likely to be used by people looking for used cars in the Canton area.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has implemented key SEO attributes that enhance its visibility and usability. The presence of headings and optimized meta descriptions aid in structuring the website's content effectively for both search engines and users. The website's responsive design ensures it adapts seamlessly to different devices, improving user experience. Additionally, the implementation of a RobotsTxt file and SitemapXml assists search engines in crawling and indexing the website efficiently.
However, the business lacks certain critical SEO elements that could hinder its organic reach. The absence of a blog limits the opportunity to publish high-quality content, which is essential for establishing the website as an authoritative source in the industry. Furthermore, the absence of rich snippets deprives the website of additional visibility and informational value in search results, potentially reducing click-through rates and organic traffic.
How is their online presence, including social media profiles?
Strengths: The business has a strong online presence with a claimed Google My Business listing and a Facebook Business Page. The Facebook page has a medium number of likes, indicating a decent following. This online presence allows the business to connect with potential customers, share information about its products or services, and build relationships.
However, the business is lacking an Instagram Page and a Pinterest Page. These platforms offer additional opportunities to reach and engage with customers who may be active on those specific social media channels. Expanding the business's presence to these platforms could further strengthen its online visibility and attract a wider audience.
In conclusion, Kelly's Auto Sales effectively employs marketing elements to enhance its visibility and customer experience. Their focus on customer satisfaction, diverse pre-owned vehicle assortment, and hassle-free experience align with their brand message. Additionally, their presence on platforms like Google My Business and Facebook demonstrates their commitment to online engagement. To further their marketing efforts, expanding to Instagram and Pinterest can increase their reach and engagement with potential customers.