L. H. Laplante Co., Inc.
52 Main Mill St, Plattsburgh, NY 12901
www.lhlaplante.com
Business overview
L.H. LaPlante Co., Inc. is a family-owned and operated business specializing in commercial and industrial HVAC systems, mechanical services, plumbing and process piping for institutional and educational facilities. We have been in business for over 35 years, and our team of expert industrial and mechanical contractors provides superior HVAC systems maintenance, upgrades and installation. We put our customers first and treat them with the utmost respect, working with them to identify problems and choose the best solutions. We have the expertise to get the job done right to the highest industry standards while providing a safe, clean, and professional working environment.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
62Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
L. H. Laplante Co., Inc. has an estimated digital health score of 62 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does L. H. Laplante Co., Inc. provide?
We offer a wide range of top-quality plumbing and HVAC services to meet your building’s needs, including HVAC systems, process piping, plumbing, and mechanical contracting. Our services are designed to meet the specific needs of commercial, industrial, and institutional facilities, and we are committed to providing quality workmanship and lasting results.
How does L. H. Laplante Co., Inc. differentiate its brand identity, and what unique selling points do they use?
Customer-focused: We believe in putting customers first and treating them with the utmost respect.
Quality workmanship: We are passionate about quality workmanship and achieve the highest standard of service.
Expertise: Our team of expert industrial and mechanical contractors have the expertise to get the job done right.
Professionalism: We provide a safe, clean, and professional working environment.
What value proposition does L. H. Laplante Co., Inc. offer, and how well do they communicate it through their messaging?
Our unique value proposition is our commitment to quality workmanship, lasting results, and customer satisfaction. Our messaging consistently emphasizes our expertise, professionalism, and dedication to meeting the specific needs of our clients.
What keywords is L. H. Laplante Co., Inc. targeting for SEO?
The content effectively targets relevant keywords, including "HVAC," "commercial HVAC systems," "industrial HVAC systems," "mechanical services," "plumbing," and "process piping." These keywords are mentioned in a natural way throughout the text, indicating an understanding of the SEO importance. The "bid and spec" business aspect is also highlighted, targeting a specific industry segment.
However, there is room for improvement in the use of long-tail keywords. Including phrases like "commercial HVAC installation Plattsburgh, NY" or "industrial plumbing contractor Northern NY" could enhance the content's search relevance and attract users with specific search queries. Additionally, incorporating keywords into the headings and subheadings could further strengthen the optimization efforts.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
This business has a solid SEO foundation with optimized meta descriptions, headings, responsive design, a robots.txt file, and a sitemap.xml. These elements ensure that search engines can easily crawl and index the website, improving its visibility in search results.
However, the business could benefit from implementing rich snippets to enhance its search results with additional information, such as ratings or product specifications. It may also consider starting a blog to provide valuable content to potential customers and establish itself as a thought leader in the HVAC industry.
How is their online presence, including social media profiles?
The business has a strong online presence on Facebook, with a Business Page. This provides a platform for the business to engage with its customers, share updates, and promote its products or services.
However, the business is not present on other key platforms such as Google My Business, Nextdoor, Instagram, and Pinterest. This limits the business's visibility and reach, especially for potential customers who may be using these platforms to discover and engage with businesses in their area.
In conclusion, the marketing elements discussed in this content demonstrate a multifaceted approach. The focus on SEO optimization through relevant keyword targeting and strategic content placement ensures greater visibility in search results. Additionally, the implementation of rich snippets and a blog can provide valuable information to potential customers and establish the business as an industry authority. The utilization of Facebook allows for engagement and promotion, but expanding to other platforms like Google My Business and Instagram will enhance the business's online presence and reach a wider audience. By leveraging these marketing elements, the business can effectively connect with its target market and drive leads for its commercial and industrial HVAC, plumbing, and mechanical services.
