Business overview

Lawson Precision Machining, Inc. is a family business located in Crawford County, Ohio. It was started in June of 2000 by Gary Lawson with the help of his father, Ken Lawson. Combined the two have over 50 years of machining experience. Lesley Lawson, Gary's wife, runs the daily office operations.

Lawson Precision Machining, Inc. is a family business located in Crawford County, Ohio. It was started in June of 2000 by Gary Lawson with the help of his father, Ken Lawson. Combined the two have over 50 years of machining experience. Lesley Lawson, Gary's wife, runs the daily office operations.

Their business comes under the category of Automobile - Repairs & Services.

BuzzScore

30

Out of 100

How sophisticated are they with digital marketing? What is their digital maturity?

Lawson Precision Machining Inc has an estimated digital health score of 30 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.

What products and services does Lawson Precision Machining Inc provide?

Lawson Precision Machining, Inc. is a full service machine shop with capabilities including CNC turning, CNC milling, in-house heat treating, cylindrical grinding, and surface grinding.  We also provide manual turning, welding, light fabrication, assembly, engineering, programming, and inspection.  We do most of our jobs complete at our Bucyrus, Ohio facility for quality reasons and for lead time control.

Lawson Precision Machining, Inc. is a full service machine shop with capabilities including CNC turning, CNC milling, in-house heat treating, cylindrical grinding, and surface grinding.  We also provide manual turning, welding, light fabrication, assembly, engineering, programming, and inspection.  We do most of our jobs complete at our Bucyrus, Ohio facility for quality reasons and for lead time control.

How does Lawson Precision Machining Inc differentiate its brand identity, and what unique selling points do they use?

ISO 9001:2000 certified: Their Quality Management System is ISO 9001:2000 certified, helping them maintain the highest levels of quality and continually improve their processes.

CNC turning and CNC milling: Lawson Precision Machining, Inc. specializes in CNC turning and CNC milling of tight tolerance, high precision components.

In-house capabilities: They have in-house capabilities including CNC turning, CNC milling, manual turning, heat treating, cylindrical grinding, surface grinding, welding, light fabrication, assembly, engineering, programming, and inspection.

Made in the USA: All of their parts are 100% made in the USA.

What value proposition does Lawson Precision Machining Inc offer, and how well do they communicate it through their messaging?

Lawson Precision Machining, Inc. is committed to providing the highest level of customer satisfaction and building a strong reputation for delivering high quality parts at very competitive prices. They believe in exceptional quality and value, on time every time!

Lawson Precision Machining, Inc. is committed to providing the highest level of customer satisfaction and building a strong reputation for delivering high quality parts at very competitive prices. They believe in exceptional quality and value, on time every time!

What keywords is Lawson Precision Machining Inc targeting for SEO?

The content effectively utilizes keywords like "CNC turning," "CNC milling," and "precision components" throughout the text, indicating a strong focus on search engine optimization. The inclusion of local terms like "Bucyrus, Ohio" also enhances local SEO visibility.

However, the content could benefit from a more strategic placement of keywords in headings, subheadings, and image alt tags. Additionally, incorporating long-tail keywords, such as "high-precision CNC milling services in Ohio," would further enhance the content's relevance for specific search queries.

The content effectively utilizes keywords like "CNC turning," "CNC milling," and "precision components" throughout the text, indicating a strong focus on search engine optimization. The inclusion of local terms like "Bucyrus, Ohio" also enhances local SEO visibility. However, the content could benefit from a more strategic placement of keywords in headings, subheadings, and image alt tags. Additionally, incorporating long-tail keywords, such as "high-precision CNC milling services in Ohio," would further enhance the content's relevance for specific search queries.

Are they using search engine optimization (SEO) best practices to improve their website ranking?

This website is responsive, has a robots.txt file, and a sitemap.xml file. These are all important factors for SEO. The website does not have a blog, headings, or rich snippets. These are all areas where the website could improve its SEO.

However, there is no information provided about Google AdWords Cost, Google Ads Traffic, Google Ads Keywords, Google Organic Traffic, or Google Organic Cost. Without this information, it is difficult to assess the website's overall SEO performance.

This website is responsive, has a robots.txt file, and a sitemap.xml file. These are all important factors for SEO. The website does not have a blog, headings, or rich snippets. These are all areas where the website could improve its SEO. However, there is no information provided about Google AdWords Cost, Google Ads Traffic, Google Ads Keywords, Google Organic Traffic, or Google Organic Cost. Without this information, it is difficult to assess the website's overall SEO performance.

How is their online presence, including social media profiles?

Strengths: The business has a strong online presence with a claimed Google My Business listing. This ensures that the business appears prominently in local search results, making it easy for potential customers to find. Additionally, the business has a medium-sized Twitter following, which allows it to engage with potential customers and build relationships.

However, the business has several weaknesses in its online presence. It does not have a presence on other major social media platforms such as Facebook, Instagram, or Pinterest, which limits its ability to reach a wider audience. Additionally, the business does not have a website, which makes it difficult for potential customers to learn more about the business and its products or services.

Strengths: The business has a strong online presence with a claimed Google My Business listing. This ensures that the business appears prominently in local search results, making it easy for potential customers to find. Additionally, the business has a medium-sized Twitter following, which allows it to engage with potential customers and build relationships. However, the business has several weaknesses in its online presence. It does not have a presence on other major social media platforms such as Facebook, Instagram, or Pinterest, which limits its ability to reach a wider audience. Additionally, the business does not have a website, which makes it difficult for potential customers to learn more about the business and its products or services.

In summary, Lawson Precision Machining capitalizes on search optimization elements through keyword integration and local references, enhancing its online visibility. While the website exhibits technical proficiency with responsiveness, it lacks blog content, headings, and rich snippets. On the social media front, the company's Google My Business presence and Twitter account provide a means of local outreach. However, the absence of a website and broader social media presence limits its digital footprint, presenting opportunities for further optimization and audience engagement.

In summary, Lawson Precision Machining capitalizes on search optimization elements through keyword integration and local references, enhancing its online visibility. While the website exhibits technical proficiency with responsiveness, it lacks blog content, headings, and rich snippets. On the social media front, the company's Google My Business presence and Twitter account provide a means of local outreach. However, the absence of a website and broader social media presence limits its digital footprint, presenting opportunities for further optimization and audience engagement.

To strengthen their online presence, Lawson Precision Machining Inc can focus on long-tail keyword targeting and meta description optimization to improve SEO and attract more relevant traffic. Additionally, expanding their social media reach on platforms like Nextdoor and growing their Instagram audience can help build brand awareness and trust within local communities.