Layland Motors
1132 30th St NE, Canton, OH 44714
www.laylandmotors.com
Business overview
Layland Motors has been a trusted auto shop in Canton, Ohio since 1976. It is Canton’s most trusted foreign auto mechanic. Their skilled and trusted team is committed to prompt service and high-caliber work. They service and maintain all major brands of domestic and foreign cars, including modern cars and classics. They are family-owned and operated and have over 150 years of combined experience.
Their business comes under the category of Automobile - Repairs & Services.
BuzzScore
57Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Layland Motors has an estimated digital health score of 57 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Layland Motors provide?
Layland Motors offers a wide range of automotive services for both foreign and domestic cars. Their services include auto repairs, tune-ups, brake services, engine and mechanical repairs, electrical system repairs, fuel system repairs, under car services, pre-purchase inspections, and scheduled maintenance. They have factory-trained and ASE-certified experts able to handle any repair, from a simple tire rotation to a full engine rebuild or replacement.
How does Layland Motors differentiate its brand identity, and what unique selling points do they use?
Quality service: Layland Motors is committed to providing quality service.
150 years of combined experience: The team at Layland Motors has over 150 years of combined experience.
Canton’s most trusted: Layland Motors is the most trusted foreign auto mechanic in Canton, Ohio.
Family-owned and operated: Layland Motors is a family-owned and operated business.
What value proposition does Layland Motors offer, and how well do they communicate it through their messaging?
Layland Motors' unique value proposition is their commitment to quality service and their experience in the automotive industry. Their messaging is consistent across all of their marketing materials, and they emphasize their commitment to providing their customers with the best possible experience.
What keywords is Layland Motors targeting for SEO?
One positive indication for SEO is the repeated use of the keyword "foreign auto mechanic" throughout the content, in both headings and body text, which is likely to improve the website's relevance for search queries related to foreign car repair.
However, an area of improvement for SEO is the lack of optimization for local search. While the website includes the business address and phone number, it does not prominently feature city or location-specific keywords in its content. Adding local keywords to headings, body text, and meta tags would help the website rank better for searches related to auto repair services in Canton, Ohio.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has several SEO strengths. Firstly, it has implemented responsive design, ensuring that its website provides a seamless user experience across various devices. Secondly, the inclusion of rich snippets enhances the visibility and appeal of its search results, making them more likely to attract clicks. Additionally, the presence of a robots.txt file and sitemap.xml helps search engines efficiently crawl and index the website's content.
However, there are a few areas where the business could improve its SEO strategy. The lack of a blog limits opportunities to create valuable content that can attract organic traffic. Also, the absence of meta description optimization means that search engines cannot display compelling snippets that entice users to visit the website. Considering these factors, the business can further strengthen its SEO presence by addressing these weaknesses.
How is their online presence, including social media profiles?
This business has a strong online presence with a presence on Google My Business, Nextdoor, Facebook, and Instagram. The business is actively engaging on social media platforms, with claimed listings and active pages on both Facebook and Instagram.
However, the business's social media presence is lacking in terms of reach, with low likes and followers on both Facebook and Instagram. Additionally, the lack of a Pinterest page further limits the business's reach and engagement opportunities.
Layland Motors' marketing strategy emphasizes their expertise, commitment to quality, and family-owned operation. They offer a diverse range of automotive services tailored to foreign and domestic vehicles, utilizing ASE-certified experts for reliable repairs and maintenance. By incorporating SEO best practices, such as keyword optimization and local search optimization, they can enhance their website's visibility. Additionally, expanding their social media presence on platforms like Pinterest and cultivating a larger following would further broaden their online reach and engage potential customers.
