Business overview
Loudon Motors Ford is a family-owned and operated Ford dealership established in 1928. Located in Minerva, Ohio, they prioritize meeting the unique needs of each customer. With a team of experienced sales professionals and Ford Certified technicians, they provide a welcoming, family-friendly atmosphere and aim to exceed customer expectations. Their commitment to excellence makes them stand out among similar offerings in the market.
Their business comes under the category of Automobile - Dealers.
BuzzScore
95Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Loudon Motors Ford, Llc has an estimated digital health score of 95 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Loudon Motors Ford, Llc provide?
As a Ford dealer, Loudon Motors Ford offers a wide selection of new Ford models to choose from. However, they have also gained a reputation for providing high-quality pre-owned vehicles to customers with different financial situations. Loudon Motors Ford specializes in guaranteed financing and offers various vehicle protection packages to protect their customers' new vehicle investments. Their one-stop-shop dealership also provides complete vehicle customization and a full range of aftermarket parts, accessories, and services.
How does Loudon Motors Ford, Llc differentiate its brand identity, and what unique selling points do they use?
Guaranteed financing: Loudon Motors Ford offers guaranteed financing to all customers, regardless of credit history.
Ford Certified Technicians: Their service department is composed of 100% Ford Certified technicians, including Master Certified Diesel technicians.
Loudon Clear Advantage: They offer a "Loudon Clear" Advantage, which includes a friendly, small-town atmosphere and a commitment to personalized customer service.
Family-owned and operated: Loudon Motors Ford is a family-owned and operated business that has been serving the Minerva community for almost a century.
What value proposition does Loudon Motors Ford, Llc offer, and how well do they communicate it through their messaging?
Loudon Motors Ford emphasizes its family values and commitment to providing a welcoming, family-friendly environment. They consistently convey their dedication to meeting and exceeding customer needs through personalized service and a focus on building lasting relationships within their community. The dealership prides itself on its transparency and honesty, assuring customers that they will be treated fairly and respectfully throughout their car-buying experience and beyond.
What keywords is Loudon Motors Ford, Llc targeting for SEO?
The content effectively uses the primary keyword "Ford Dealer" prominently in the website's title and throughout the content, indicating a focus on attracting users searching for Ford dealerships.
However, the website lacks specific references to "Minerva, OH" in the headlines, subheadings, or meta tags, making it less likely to rank well for local search queries related to Ford dealerships in Minerva, Ohio. Incorporating this location-specific keyword strategically would enhance the website's local visibility and appeal to potential customers in the targeted area.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has several SEO strengths. It has a blog and has optimized meta descriptions and headings. The site is also responsive, has rich snippets, robots.txt, and a sitemap.xml. These factors help the business rank higher in search engine results and get more organic traffic.
However, the business also has some SEO weaknesses. The site only has 3 paid keywords which may limit its reach. Additionally, the business's organic traffic is only between 500-1k and its organic cost is between $1k-$5k. This suggests that the business could be doing more to optimize its site for search engines and get more organic traffic.
How is their online presence, including social media profiles?
The business has a strong online presence, with claimed listings on Google My Business, Facebook, Instagram, and Pinterest. This ensures that customers can easily find and interact with the business online. The business also has a high number of followers on Instagram, indicating a strong social media presence.
However, the business does not have a Nextdoor listing, which could limit its visibility to local customers. The Facebook page has only a medium number of likes, suggesting that the business may not be actively engaging with its audience on this platform.
In conclusion, Loudon Motors Ford effectively leverages various marketing elements to establish a strong brand identity and position itself as a customer-oriented dealership. Their guaranteed financing, family-friendly atmosphere, and "Loudon Clear" Advantage emphasize their commitment to transparency, personalized service, and exceptional customer experiences. By consistently conveying their brand values and utilizing a comprehensive range of marketing strategies, including a strong online presence, Loudon Motors Ford effectively engages with potential customers, builds trust, and differentiates itself from competitors within the automotive industry.