Major Air Service Corporation
24-20 49th St First Floor, Long Island City, NY 11103
www.majorair.net
Business overview
Major Air Service Corp has been the most respected name in the industry for over 45 years when it comes to Thru-The-Wall air conditioning and heating, with over 14,000 sq. ft. state-of-the-art repair facility, just minutes from NYC. It is a family business that continues to provide outstanding service and products to builders and management companies.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
43Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Major Air Service Corporation has an estimated digital health score of 43 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Major Air Service Corporation provide?
It offers customized preventive maintenance/service programs in addition to sales and services of air-cooled Package Terminal Air Conditioning (PTAC’s) and water-cooled Package Terminal Heat Pumps (PTHP’s). Moreover, Major Air provides complete new thru-the-wall installation of sleeves and units with exact fit replacements without any hassle or mess. It installs, maintains, and services all major brands.
How does Major Air Service Corporation differentiate its brand identity, and what unique selling points do they use?
The Most Respected Name: For over 45 years in the industry of Thru-The-Wall air conditioning and heating, Major Air has been the most respected name.
Expert in PTACs and PTHPs: Instead of being a full-service heating and air conditioning company, Major Air specializes in air-cooled Package Terminal Air Conditioners (PTACs) and water-cooled Package Terminal Heat Pumps (PTHPs).
Factory-trained Technicians: Major Air has factory-trained technicians and sales personnel who deliver the necessary analytical and mechanical skills required for cost analysis, installation, repair, and maintenance of every major brand of Thru-The-Wall air conditioning and heating units.
What value proposition does Major Air Service Corporation offer, and how well do they communicate it through their messaging?
Major Air prides itself on providing the most professional service and support in the industry, both during the sales process and continuing through after-sales support. Its goal is to continue to provide unequaled customer support.
What keywords is Major Air Service Corporation targeting for SEO?
Strong Positive: The content effectively includes primary keywords such as "Thru-The-Wall air conditioning" and "heating" throughout its pages. The website's specialization in PTACs and PTHPs is highlighted prominently, targeting relevant search queries related to these specific types of HVAC units.
However, there is room for improvement in using secondary keywords throughout the content. While the website mentions services like installation, maintenance, and repair, it could benefit from expanding on specific keywords related to these services, such as "PTAC installation," "retrofit," or "preventive maintenance." Including these terms would enhance the content's relevance for search engines and improve its visibility in search results.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business's website has some strengths in terms of SEO. It is responsive, ensuring that it can be accessed and navigated easily on various devices. The presence of a robots.txt file and a sitemap.xml also helps search engines crawl and index the website effectively.
However, there are also some weaknesses in the website's SEO. It lacks a blog, which could provide valuable content and optimize for relevant keywords. Additionally, headings and meta description optimization are not implemented, which can impact the website's visibility and ranking in search results. The absence of rich snippets further limits the website's ability to stand out in search results and provide users with additional information.
How is their online presence, including social media profiles?
The business lacks a strong online presence, with no claimed Google My Business listing or Nextdoor listing. It also does not have any social media pages on Facebook, Instagram, Pinterest, or LinkedIn, limiting its ability to connect with potential customers and build brand awareness.
However, the absence of a claimed Google My Business listing and social media pages may result in missed opportunities for customer engagement, lead generation, and search engine visibility. Additionally, the lack of social media presence could hinder the business's ability to reach a wider audience, build relationships with customers, and stay up-to-date on industry trends and best practices.
Major Air Service Corp's marketing strategy emphasizes product specialization, focusing on Thru-The-Wall air conditioners and heat pumps. Factory-trained technicians ensure expert installation, maintenance, and repairs. The company prioritizes customer satisfaction through personalized service programs, minimizing installation hassle. Its website responsively adapts to different devices, but improvements in keyword optimization, blog content, and meta descriptions are recommended. While the business has a strong brand reputation, expanding its online presence through Google My Business, social media channels, and engaging content can enhance brand visibility and reach a larger customer base.
