Manglaviti Hvac
2168 Whites Ferry Rd, Factoryville, PA 18419
www.manglavitihvac.com
Business overview
Manglaviti HVAC, established in 2005, began as a family business offering residential and commercial HVAC services. Expanding in 2009, they now also provide services to the gas drilling industry, including heating systems, pipe insulation, cladding, and heat tracing. Their commitment to customer satisfaction and cost savings has made them a reputable service provider.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
28Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Manglaviti Hvac has an estimated digital health score of 28 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Manglaviti Hvac provide?
Manglaviti HVAC offers a range of services for both residential and commercial clients, as well as specialized services for the gas drilling industry. Their residential and commercial services include heating and cooling systems, plumbing, and electrical work. For the gas drilling industry, they provide heating systems, pipe insulation, cladding, and heat tracing.
How does Manglaviti Hvac differentiate its brand identity, and what unique selling points do they use?
Client satisfaction: The business emphasizes satisfying customer needs and being the best service company possible.
Cost savings: They prioritize providing cost-effective solutions for their customers.
Family-owned: Starting as a father-and-son operation, the business maintains a family-oriented culture.
What value proposition does Manglaviti Hvac offer, and how well do they communicate it through their messaging?
Manglaviti HVAC's unique value proposition is their commitment to cost savings and providing exceptional service. Their messaging consistently highlights their expertise in the HVAC industry and their dedication to meeting customer needs.
What keywords is Manglaviti Hvac targeting for SEO?
The website content effectively uses primary keywords like "HVAC," "residential," "commercial," and "gas drilling industries" in page titles, headings, and body text. This optimization helps search engines easily identify and rank the content for relevant search queries.
However, the content could benefit from incorporating more long-tail keywords throughout the pages. By including specific phrases or questions that potential customers may search for, the website can target a wider range of search queries and improve its overall search visibility.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a responsive website, which is crucial for a positive user experience on various devices, contributing to its SEO strength. By ensuring the website adapts to different screen sizes, it enhances its accessibility and visibility, potentially leading to improved organic search rankings.
However, the business lacks several key SEO attributes: there is no blog, headings, meta description optimization, rich snippets, Robots.txt, or Sitemap.xml. These elements play vital roles in optimizing the website for search engines and improving its visibility in search results. The absence of these attributes hinders the website's ability to rank well in organic search results, potentially leading to lost opportunities for increased website traffic and conversions.
How is their online presence, including social media profiles?
The business has a weak online presence and limited social media activity. The absence of a Google My Business listing, Nextdoor listing, or any Facebook, Instagram, or Pinterest pages indicates a lack of engagement with potential customers and limited visibility in search results and local directories.
However, the presence of a website with high traffic, online reviews, and industry-leading content suggests a strong online brand reputation and a potential for customer acquisition through organic search. The presence of a large email list also provides an opportunity for direct marketing and nurturing leads.
Manglaviti HVAC's marketing strategy involves optimizing its website for search engines by using relevant keywords and ensuring a responsive design. However, it could enhance its SEO by incorporating long-tail keywords and implementing key SEO attributes such as a blog, headings, meta description optimization, rich snippets, Robots.txt, and Sitemap.xml. Additionally, the business should increase its online presence by creating a Google My Business listing, Nextdoor listing, and social media accounts on Facebook, Instagram, and Pinterest to engage with potential customers, improve visibility in search results, and establish a stronger online brand reputation.
