Matheny Heating And Cooling
402 E Shafer St, Forsyth, IL 62535
www.mathenyheatingandcooling.com
Business overview
Matheny Heating & Cooling is a family-owned and operated business founded over 50 years ago with the mission of providing excellent heating and cooling services to Decatur, Illinois residents. Our qualified technicians have extensive knowledge on all furnace and A/C makes and models, ensuring that your repair or installation service is completed with the utmost efficiency. We value each and every one of our customers, that's why we provide affordable services and excellent care in every job we take.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
57Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Matheny Heating And Cooling has an estimated digital health score of 57 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Matheny Heating And Cooling provide?
We offer a wide range of heating, air conditioning, and HVAC services, including repairs, maintenance, and installations. Our experienced technicians are certified, licensed, and trained on every furnace & A/C model in the market, so you can trust that your HVAC system is in good hands.
How does Matheny Heating And Cooling differentiate its brand identity, and what unique selling points do they use?
24/7 Emergency Service: We understand that HVAC issues can be unexpected, which is why we offer 24/7 emergency services to all of our Decatur, Illinois residents.
Free Estimates: We offer free estimates for every job, big or small! So you can get a clear understanding of the costs involved before making a decision.
Certified Technicians: Our technicians are certified, licensed, and trained on every furnace & A/C model in the market. So you can rest assured that your HVAC system is in good hands.
Locally Owned: We are a family-owned and operated business that values each and every one of our customers. That's why we provide affordable services and excellent care in every job we take.
What value proposition does Matheny Heating And Cooling offer, and how well do they communicate it through their messaging?
At Matheny Heating & Cooling, we are committed to providing our customers with the highest quality HVAC services at an affordable price. We believe that everyone deserves to have a comfortable home, and we are dedicated to making sure that your HVAC system is working properly so that you can enjoy your home to the fullest.
What keywords is Matheny Heating And Cooling targeting for SEO?
The website utilizes keywords throughout the content in an effective manner. For instance, the homepage emphasizes "Heating and Air Decatur IL" and "HVAC Services," ensuring that search engines can easily identify the core offerings of the business. The pages for specific services, such as "Air Conditioning" and "Heating," further reinforce these keywords, enhancing the content's relevance for relevant search queries.
However, the content could benefit from incorporating long-tail keywords specific to the geographic area the business serves. By including terms such as "HVAC Repair Decatur, IL" or "Air Conditioning Installation Decatur, IL," the website would better align with the specific queries that potential customers in the local market might use. This would increase the website's visibility for local search results and attract a more targeted audience.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has strengths in optimizing its website for SEO. It employs headings and meta description optimization to enhance the visibility and relevance of its web pages for search engines. Additionally, its website is responsive, ensuring compatibility across various devices. By submitting both a robots.txt file and a sitemap.xml file, the business facilitates efficient crawling and indexing of its website.
However, the business may benefit from incorporating additional SEO strategies to improve its visibility. Notably, the absence of a blog or rich snippets limits the business in providing valuable content and enhancing the user experience. Without data on Google AdWords cost, traffic, keywords, Google Organic traffic, and Google Organic cost, it is difficult to assess the business's performance in paid and organic search campaigns.
How is their online presence, including social media profiles?
The business has a Facebook Business Page, indicating an active online presence on a widely popular platform. This provides the business with a strong foundation to connect with potential customers and establish brand visibility.
However, the business's online presence is limited. The lack of a Google my business Claimed Listing, Nextdoor listing, Instagram Page, and Pinterest Page indicates a potential gap in reaching a broader audience. Additionally, the absence of a Google my business Claimed Listing may hinder local search visibility and impact the business's competitiveness in local search results.
Matheny Heating & Cooling's marketing strategy encompasses various elements that contribute to its success. From its use of SEO-optimized website content, including relevant keywords and ensuring website accessibility, to its active presence on Facebook, the business effectively reaches its target audience. However, opportunities exist for further improvement, particularly in incorporating long-tail keywords and optimizing for local search. Additionally, expanding its online presence through platforms like Google My Business, Instagram, Pinterest, and Nextdoor can enhance brand visibility and engagement with potential customers.
