Business overview
Mathews Budget Auto Center has been serving Marion, Ohio for over 20 years. It provides used cars and auto financing for customers with all types of credit histories. The company has a wide selection of used vehicles to choose from, including cars, trucks, SUVs, and RVs, from various brands like Ford, Dodge, and Honda. Mathews Budget Auto Center is committed to providing stress-free car shopping and helping customers find the right vehicle and financing option that meets their needs and budget.
Their business comes under the category of Automobile - Dealers.
BuzzScore
56Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Mathews Budget Auto Center has an estimated digital health score of 56 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Mathews Budget Auto Center provide?
Mathews Budget Auto Center offers a wide range of used vehicles, including cars, trucks, SUVs, and RVs. The company also provides financing options for customers with all types of credit histories, including bad credit, no credit, and first-time buyers. Mathews Budget Auto Center also offers RV service and repair.
How does Mathews Budget Auto Center differentiate its brand identity, and what unique selling points do they use?
Car Shopping Made Easy: Emphasis on providing a stress-free and seamless car shopping experience.
Bad Credit, No Credit and First Time Buyers: Focus on serving customers with all types of credit histories.
RV Service Done Right!: Expertise and dedication to providing top-notch RV service and maintenance.
Putting Marion on wheels for over 20 years!: Long-standing presence and commitment to the Marion community.
What value proposition does Mathews Budget Auto Center offer, and how well do they communicate it through their messaging?
Mathews Budget Auto Center consistently emphasizes its commitment to providing stress-free car shopping and helping customers find the right vehicle and financing option that meets their needs and budget. The company's messaging is clear and straightforward, focusing on its wide selection of used vehicles, financing options for all credit histories, and exceptional RV service.
What keywords is Mathews Budget Auto Center targeting for SEO?
The website uses the keywords "used cars," "Marion, Ohio," and "auto financing" effectively throughout the content, which is positive for SEO. Additionally, the page titles and meta descriptions include these keywords, further enhancing their visibility in search results.
However, the content could be improved by using more long-tail keywords. For instance, instead of simply using "bad credit," the page could use phrases like "bad credit auto loans" or "financing for those with poor credit." This would help the page rank for more specific searches and attract more targeted traffic.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
Strengths: The business has a responsive website, headings, meta description optimization, rich snippets, RobotsTxt, and SitemapXml. These elements help search engines understand the content and structure of the website, making it easier for the website to rank higher in search results.
However, there are a few weaknesses in the business's SEO. The business does not have a blog, which can be a valuable source of organic traffic. Additionally, the business does not have any Google AdWords keywords, which means it is not actively targeting keywords that are relevant to its business. Finally, the business has no organic traffic and organic cost information. This indicates that the business is not currently receiving any organic traffic from Google, which could be a missed opportunity for growth.
How is their online presence, including social media profiles?
The business has a Google My Business account with a claimed listing, which is a strength as it helps the business to be easily found on Google Search and Maps. This can help increase the business's visibility and attract potential customers.
However, the business does not have a presence on any other social media platforms, such as Facebook, Instagram, Pinterest, or Nextdoor. This is a weakness as it limits the reach of the business and makes it harder to connect with potential customers. Establishing a presence on these platforms would allow the business to share updates, engage with customers, and promote its products or services to a wider audience.
Mathews Budget Auto Center's comprehensive marketing strategy encompasses various elements that contribute to its success. By leveraging its responsive website, optimizing meta descriptions, utilizing rich snippets, and maintaining a robust Google My Business listing, the auto center effectively attracts online visibility. Additionally, the business's focus on keywords and long-tail phrases enhances its search engine ranking. While the lack of social media presence limits reach, the implementation of these key marketing elements ensures that Mathews Budget Auto Center remains competitive in its target market and drives consistent results.