Mathews Dodge Chrysler Jeep Inc
1866 Marion-Waldo Rd, Marion, OH 43302
www.mathewsdodgechryslerjeep.com
Business overview
Mathews Dodge Chrysler Jeep and Ram is the premier car dealership in Marion, Ohio, with a focus on providing excellent customer service. For years, they have been providing customers with the Jeeps they need and have a fantastic inventory of the latest models from the Chrysler, Jeep, Dodge, and Ram lineups. They are known for their Jeep Gladiators and Ram trucks and have a team of financial professionals to help customers decide if a Chrysler Capital lease or a Dodge lease deal is a good decision for their needs and lifestyle. They also have a well-stocked parts department and a service center that offers everything from typical maintenance to serious repairs for all makes and models.
Their business comes under the category of Automobile - Dealers.
BuzzScore
89Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Mathews Dodge Chrysler Jeep Inc has an estimated digital health score of 89 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Mathews Dodge Chrysler Jeep Inc provide?
They offer a wide range of new and used vehicles, including cars, trucks, and SUVs from Chrysler, Jeep, Dodge, and Ram. They also provide financing options, trade-in appraisals, and specials and incentives. Their service center offers maintenance and repairs for all makes and models, as well as a well-stocked parts department.
How does Mathews Dodge Chrysler Jeep Inc differentiate its brand identity, and what unique selling points do they use?
No Gimmicks, No Games: Straightforward and honest approach to car sales.
What value proposition does Mathews Dodge Chrysler Jeep Inc offer, and how well do they communicate it through their messaging?
At Mathews Dodge Chrysler Jeep and Ram, customer service is their top priority. They strive to provide a stress-free car-shopping experience and are committed to helping customers find the perfect vehicle for their needs and budget.
What keywords is Mathews Dodge Chrysler Jeep Inc targeting for SEO?
The website effectively uses the primary keyword, "Marion car dealer," throughout its content, with optimized variations such as "car dealership in Marion, Ohio" and "Columbus car dealer." These keyword-rich phrases are placed prominently in headers, page titles, and meta descriptions, ensuring strong visibility in search engine results pages.
However, the content could be further optimized by incorporating secondary keywords that target specific vehicle models. For example, the dealership's inventory includes Jeep models like the Jeep Gladiator and Jeep Wrangler. Including these model names in strategic locations, such as subheadings and body text, would enhance the website's relevance for users searching for specific Jeep models in the Marion area.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has implemented SEO best practices such as using headings, optimizing meta descriptions, and ensuring their website is responsive and mobile-friendly. Additionally, the presence of rich snippets and robots.txt and sitemap.xml files indicates that the website is well-structured and accessible to search engines.
However, the absence of a blog may limit the business's ability to create and publish fresh content that can attract organic traffic. The lack of data on Google AdWords cost, traffic, and organic keywords makes it difficult to assess the business's paid and organic search performance and optimize their SEO strategy accordingly.
How is their online presence, including social media profiles?
Strengths: The business has a strong online presence with claimed Google My Business and Facebook Business Page. The Facebook page has a medium number of likes, indicating a decent following. An Instagram page is also present, providing an additional channel for engagement.
However, the online presence has some weaknesses. The business does not have a Nextdoor listing, which could be a missed opportunity to connect with local customers. The Instagram page has a low number of followers, suggesting limited reach on that platform. Additionally, the business is not present on Pinterest, which could potentially limit its visibility to a broader audience.
In conclusion, Mathews Dodge Chrysler Jeep and Ram effectively employs various marketing elements to enhance its online presence. By optimizing its website with relevant keywords, incorporating SEO best practices, and utilizing social media platforms, the dealership promotes its diverse inventory and prioritizes customer satisfaction. The seamless integration of product offerings, financing options, and service capabilities highlights the dealership's commitment to meeting customer needs.
