Matthew's Hvac Services, Llc
7684 81st AVE Building 200, Amarillo, TX 79119
www.matthewshvac.net
Business overview
Matthew's HVAC Services, established for the past 28 years, is Amarillo's leading HVAC service provider focused on delivering comfort to its customers. Matt Kirkeeng, the founder and owner, is passionate about the industry and emphasizes creating a family-like work environment. The company specializes in all aspects of HVAC, including repairs, maintenance, and installations, with a focus on improving indoor air quality and energy efficiency.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
61Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Matthew's Hvac Services, Llc has an estimated digital health score of 61 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Matthew's Hvac Services, Llc provide?
Matthew's HVAC Services offers a wide range of HVAC products and services, including air conditioning, air ducts, gas furnaces, heat pumps, indoor air quality solutions, zone controls, commercial cooling, and heating products. They specialize in creating comfortable indoor environments by providing practical and sustainable suggestions to improve air quality. Their team of qualified professionals assists customers in selecting the right equipment and systems for their homes.
How does Matthew's Hvac Services, Llc differentiate its brand identity, and what unique selling points do they use?
Comfort you can Count on: Reflects the company's commitment to providing reliable and efficient HVAC services.
Family-like Atmosphere: Emphasizes the positive and supportive work environment, fostering a sense of camaraderie among employees.
Heating and Cooling Experts: Highlights the company's expertise and experience in the HVAC industry.
Passion for Service: Conveys the owner's and employees' dedication to providing exceptional service to customers.
What value proposition does Matthew's Hvac Services, Llc offer, and how well do they communicate it through their messaging?
Matthew's HVAC Services consistently emphasizes its commitment to providing comfort and value to its customers. Their messaging highlights their expertise, experience, and focus on creating a positive and welcoming environment for both employees and customers. The company's brand message is clear and consistent across its website and other communication channels, reinforcing its position as a trusted and reliable HVAC service provider in Amarillo.
What keywords is Matthew's Hvac Services, Llc targeting for SEO?
Strong positive: The content effectively uses the primary keyword “Matthew’s HVAC Services” throughout the pages, including the header, subheadings, and body text. Additionally, the website includes variations of the keyword, such as “Matthew’s HVAC Services Heating and Air Conditioning,” “Matthew’s Promise,” and “Matthew’s HVAC Services Heating & Air Conditioning,” which helps to target related searches.
However, there is a lack of usage and diversity of secondary keywords. While the content mentions "heating" and "cooling," it does not include specific long-tail keywords or location-based keywords that could enhance the website's visibility for more targeted searches. Including phrases like "HVAC repair Amarillo" or "air conditioning installation [nearby city or region]" could increase the website's relevance and search ranking for those specific services and locations.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has several SEO strengths. It has a blog, which is a great way to attract organic traffic. It also uses headings and meta description optimization, which help search engines understand the content of the website. Additionally, the website is responsive, meaning it can be easily viewed on any device. Finally, the business uses rich snippets and has a robots.txt file, which helps search engines index the website effectively.
However, the business also has some SEO weaknesses. It is not clear if the business is using Google Ads, so it is difficult to assess how effective its paid search campaigns are. Additionally, the business does not provide any information about its organic traffic or cost, so it is difficult to gauge the effectiveness of its organic search efforts.
How is their online presence, including social media profiles?
The business has a strong online presence on Facebook, with a Business Page. This platform offers a wide reach and engagement opportunities, allowing the business to connect with customers, share updates, and promote products or services. The business also has a medium social media presence on Twitter and Instagram, reaching a moderate audience and providing additional channels for customer interaction.
However, there are a few weaknesses in the business's online presence. The business does not have a Google my business Claimed Listing, which limits its visibility in local search results. Additionally, the business does not have a presence on Nextdoor, which is a valuable platform for connecting with local customers and promoting community involvement. Lastly, the business does not have a presence on Pinterest, which is a popular platform for reaching audiences interested in home décor, fashion, and other visual content.
In conclusion, Matthew's HVAC Services is a well-established and trusted HVAC provider in Amarillo, offering a comprehensive range of products and services. Their commitment to comfort is evident in their brand messaging and the diverse marketing channels they utilize, including website optimization, social media engagement, and consistent brand messaging across all platforms. By incorporating location-based keywords and leveraging additional platforms like Google My Business and Pinterest, Matthew's HVAC Services can further strengthen its online visibility and reach an even broader customer base.
