McNamara Custom Services, Inc
230 McNamara Ln, Waco, TX 76708
www.acandplumbing.com
Business overview
McNamara Custom Services, Inc., was established in 1982, and began as a full-line piping service that has grown over the years to encompass HVAC/R and plumbing construction, remodel, and service. They have been supporting their business with honest prices and skilled employees for over 40 years in many cities across Texas.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
66Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
McNamara Custom Services, Inc has an estimated digital health score of 66 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does McNamara Custom Services, Inc provide?
McNamara Custom Services provides a complete spectrum of plumbing, heating, cooling, and refrigeration solutions for both commercial and industrial customers. They have four divisions: Mechanical, Processed Piping, Plumbing, and Air Conditioning/Refrigeration. Their services include emergency plumbing, water heater services, furnace repair and maintenance, AC installation and replacement, heating installation and repair, and commercial refrigeration repair.
How does McNamara Custom Services, Inc differentiate its brand identity, and what unique selling points do they use?
Trusted Name in Plumbing, AC & Mechanical Since 1982: Family-owned and operated for over 40 years, McNamara Custom Services is a trusted name in plumbing, AC, and mechanical services for commercial and industrial customers.
Always On Time, Hardworking, 24/7 Availability: They prioritize punctuality, hard work, and round-the-clock availability to ensure that their customers receive prompt and efficient service.
Personal Attention, Expert Guidance: McNamara Custom Services is committed to providing personalized attention to each customer, offering expert guidance throughout the process and maintaining open communication to avoid surprises.
Complete Resource for Mechanical Needs: They aim to be the comprehensive solution for all mechanical requirements, catering to both emergency services and customized solutions for specific facility needs.
What value proposition does McNamara Custom Services, Inc offer, and how well do they communicate it through their messaging?
McNamara Custom Services emphasizes its commitment to honesty, quality workmanship, and reliability. They believe in transparency and providing accurate estimates, ensuring that customers can make informed decisions. Their team is dedicated to resolving maintenance issues efficiently, leaving clients with long-term peace of mind.
What keywords is McNamara Custom Services, Inc targeting for SEO?
The content effectively uses the primary keyword "Air Conditioning, Plumbing, and Mechanical" throughout its pages. This keyword is included in the title, headings, and body text, ensuring its relevance to search engines. Moreover, the website includes content specifically dedicated to each of these areas, such as "Mechanical," "Processed Piping," "Plumbing," and "Air Conditioning / Refrigeration," providing detailed information about the services offered.
However, the content lacks diversification in its secondary keywords. The website consistently uses the primary keyword and its variations throughout the text, but fails to incorporate a wide range of related keywords that could improve its search engine ranking. By including more specific terms and phrases, such as "HVAC repair," "plumbing installation," or "mechanical maintenance," the website can target a broader audience with varying search queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with optimized headings, meta descriptions, rich snippets, and responsive design. The presence of a Robots.txt and Sitemap.xml further strengthens the website's crawlability and indexability.
However, the absence of a blog and the lack of information on Google Ad performance (cost, traffic, and keywords) indicate potential weaknesses in content creation and data tracking.
How is their online presence, including social media profiles?
The business has a strong online presence with active social media accounts on Facebook and Instagram. This allows for direct engagement with customers, product promotion, and community building.
However, the business's online presence could be improved by claiming a Google My Business listing to increase visibility in local search results and establishing a presence on Nextdoor to connect with the local community. Additionally, creating a Pinterest page would provide another platform for showcasing products and engaging with potential customers.
In conclusion, McNamara Custom Services effectively employs its primary keyword in various marketing elements, such as titles, headings, and body content. However, it can enhance its SEO strategy by diversifying its secondary keywords to target a wider audience. Additionally, the business should consider incorporating a blog for content creation, and optimizing its online presence by claiming a Google My Business listing and establishing accounts on Nextdoor and Pinterest. By implementing these recommendations, McNamara Custom Services can strengthen its digital marketing efforts and reach a larger customer base.
