Business overview
Metro Controls is a leading provider of Building Automation Systems throughout South East Michigan since 1986. Their optimized systems deliver lower energy costs, expenditures, and reduced maintenance overhead to facilities they service.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
56Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Metro Controls, Inc. has an estimated digital health score of 56 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Metro Controls, Inc. provide?
Metro Controls provides Building Automation Systems for newly constructed facilities to system retrofits. Their systems deliver lower energy costs, expenditures, and lower maintenance overhead to facilities. They also offer HVAC service and maintenance and provide customer training through WebCTRL workshops at no charge to WebCTRL System owners.
How does Metro Controls, Inc. differentiate its brand identity, and what unique selling points do they use?
Intelligent Buildings: Metro's optimized systems deliver lower energy costs, expenditures, and lower maintenance overhead to facilities.
Real Time Analytics: Metro's customized dashboards allow for up-to-the-minute information about your buildings.
Innovative Solutions: Seamless integration of building HVAC mechanical systems, providing a single-point access and control of all equipment.
Comfort controls: Through design and development, Metro provides safe, comfortable, and efficient buildings based on clients' requirements and budget.
What value proposition does Metro Controls, Inc. offer, and how well do they communicate it through their messaging?
Metro Controls' unique value proposition is providing innovative solutions for greener buildings through their partnership and passion for innovation, quality, customer satisfaction, and sustainability.
What keywords is Metro Controls, Inc. targeting for SEO?
The website content effectively incorporates primary keywords such as "Building Automation Systems" and "Building Management Systems" throughout the text. The repetition of these terms reinforces their relevance to the company's services, increasing the chances of being discovered by search engines.
However, the content could benefit from optimizing keyword usage in headings and subheadings. Incorporating keywords into these sections makes it more explicit to search engines and improves the page's relevance for specific search queries. This would enhance the website's visibility and ranking for targeted keywords.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has strengths in terms of its responsive design and presence of rich snippets and essential technical SEO elements such as RobotsTxt and SitemapXml. These factors enhance user experience and search engine crawling accessibility, potentially improving visibility and organic traffic.
However, the absence of a blog and optimized headings and meta descriptions indicates areas for improvement in content optimization and on-page SEO. Addressing these areas can enhance the website's ability to provide comprehensive and relevant information, which is important for ranking in search engine results pages and attracting organic traffic. .
How is their online presence, including social media profiles?
The business has a Facebook Business Page, which is a strong platform for building a community and engaging with customers. This presence allows the business to share updates, promote products and services, and respond to inquiries. Additionally, the Facebook Business Page has medium followers, indicating a decent reach and potential for growth.
However, the business lacks a claimed Google My Business listing and a Nextdoor listing, which are important for local visibility and reaching customers in the immediate area. The absence of Instagram and Pinterest pages also limits the business's reach on these popular social media platforms, potentially missing out on opportunities to connect with customers and showcase products or services.
Metro Controls effectively showcases its various marketing elements through its website content, emphasizing its expertise in Building Automation Systems and Intelligent Buildings. The optimization of primary keywords throughout the text strengthens their visibility in search engine results. However, the incorporation of keywords into headings and subheadings, along with the addition of a blog and optimized headings and meta descriptions, would enhance the website's on-page SEO. Metro Controls' Facebook Business Page provides a platform for customer engagement, although expanding their social media presence on Google My Business, Nextdoor, Instagram, and Pinterest would further increase their reach and connect with a wider audience.