Mid-ohio Powersports, Inc.
494 Harcourt Rd, Mt Vernon, OH 43050
www.mid-ohio.com
Business overview
Mid-Ohio Powersports has been serving the Mount Vernon and Central Ohio area in powersports since 1973. Their goal is to help with all your powersports needs, from sales to service to parts. The experienced staff is committed to finding the right powersports products for you at the best possible prices. Their technicians are always on hand to take care of your service needs. They also carry a wide variety of accessories and riding gear.
Their business comes under the category of Automobile - Dealers.
BuzzScore
67Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Mid-ohio Powersports, Inc. has an estimated digital health score of 67 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Mid-ohio Powersports, Inc. provide?
Mid-Ohio Powersports offers a wide range of products and services, including ATVs, side-by-sides, motorcycles, golf carts, and e-bikes. They also offer a variety of accessories and riding gear.
How does Mid-ohio Powersports, Inc. differentiate its brand identity, and what unique selling points do they use?
Complete Customer Satisfaction: Complete customer satisfaction has been Mid-Ohio Powersports' top priority since they opened their doors in 1973.
Unforgettable Experience & Unbeatable Value: Mid-Ohio Powersports prides itself on providing an unforgettable experience and unbeatable value to its customers.
Experienced Staff: The staff at Mid-Ohio Powersports is experienced and certified to help you find the right powersports products for your needs.
Wide Variety of Products and Services: Mid-Ohio Powersports offers a wide variety of products and services to meet the needs of all powersports enthusiasts.
What value proposition does Mid-ohio Powersports, Inc. offer, and how well do they communicate it through their messaging?
Mid-Ohio Powersports' brand consistency and messaging is focused on providing an unforgettable experience and unbeatable value to its customers. They strive to provide the best possible service, parts, and accessories, and have a staff that understands all aspects of the business.
What keywords is Mid-ohio Powersports, Inc. targeting for SEO?
The website's various pages effectively leverage "Powersports Vehicles" and "Mount Vernon, Ohio" as primary and secondary keywords. The use of these keywords in page titles, headings, and body copy helps the website rank well for local searches related to powersports vehicles in Mount Vernon.
However, the website can improve keyword usage by incorporating relevant long-tail keywords throughout the content. By targeting specific user queries, such as "ATV rentals near me" or "powersports parts and accessories," the website can increase its visibility in search engine results pages and attract a more targeted audience.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business demonstrates strong SEO practices through the presence of clear headings, optimized meta descriptions, and rich snippets. Responsive design caters to various devices, ensuring accessibility to potential customers. The implementation of a robots.txt and sitemap.xml ensures effective crawling and indexing by search engines.
However, the business could benefit from establishing a blog to provide valuable content and engage with its target audience. The analysis does not indicate any data on Google Ads, organic traffic, or organic keywords, which could provide insights into the business's online performance and potential areas for improvement. Monitoring these metrics can aid in optimizing the website's visibility and driving traffic.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Google My Business listing and a Nextdoor listing. They also have a Facebook Business Page with medium likes, indicating a decent level of customer engagement.
However, the business lacks an Instagram and Pinterest presence, which limits their reach on these popular social media platforms. This may hinder their ability to engage with potential customers and promote their brand. Additionally, the medium level of Facebook page likes suggests that there is room for improvement in building a stronger online community.
In conclusion, Mid-Ohio Powersports effectively utilizes marketing elements to establish a strong online presence and cater to the needs of powersports enthusiasts. Their comprehensive product offerings and experienced staff align with their commitment to customer satisfaction. However, enhancements in the areas of keyword optimization, content creation, and social media reach can further elevate their digital marketing strategy and drive targeted traffic to their website.
