Modern Day Comfort, Inc.
738 E Dundee Rd #356, Palatine, IL 60074
www.moderndaycomfort.com
Business overview
Modern Day Comfort, Inc. was established in 2006 by Kraig Kane, a professional in the HVAC industry with over 25 years of experience. With a focus on quality, honesty, and affordability, the company has a team of skilled and certified technicians who undergo continuous training to maintain technical excellence. Their mission is to provide reliable and efficient HVAC systems for homes and businesses, while prioritizing customer satisfaction.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
39Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Modern Day Comfort, Inc. has an estimated digital health score of 39 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Modern Day Comfort, Inc. provide?
Modern Day Comfort offers a wide range of HVAC services for both residential and commercial properties. They provide installation, maintenance, and repair services for furnaces, boilers, air conditioners, rooftop units, air cleaners, UV lights, humidifiers, de-humidifiers, air handlers, water heaters, unit heaters, and duct heaters. Additionally, they specialize in custom ductwork fabrication and energy-efficient solutions to meet the specific needs of their customers.
How does Modern Day Comfort, Inc. differentiate its brand identity, and what unique selling points do they use?
Where Quality Counts: This is the company's slogan, which emphasizes their commitment to providing high-quality HVAC systems and services.
Honest: Modern Day Comfort prides itself on being honest and transparent with its customers, ensuring that they understand the work being done and the costs involved.
Affordable: The company believes in providing affordable HVAC solutions without compromising on quality.
Direct Employees: All technicians are direct employees of the company, ensuring accountability and quality control.
What value proposition does Modern Day Comfort, Inc. offer, and how well do they communicate it through their messaging?
Modern Day Comfort maintains brand consistency through its focus on quality, honesty, and affordability. Their messaging consistently emphasizes the importance of customer satisfaction and providing reliable and efficient HVAC solutions. They strive for excellence in all aspects of their business, from technical expertise to customer service.
What keywords is Modern Day Comfort, Inc. targeting for SEO?
The website uses the primary keyword "Modern Day Comfort" consistently throughout the content, showcasing a strong focus on branding. It also effectively employs secondary keywords such as "HVAC services," "heating," "cooling," and "air quality," covering important aspects of the business.
However, the content could be improved by incorporating more specific localized keywords. Including geographical references like "Palatine, Illinois" or targeting specific neighborhoods or towns would enhance the website's visibility in local search results and attract potential customers in the company's service area.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business's website has a strong SEO foundation with the presence of headings and a robots.txt file. It is also mobile-responsive, which is a key factor for ranking well in search results. Additionally, having a sitemap.xml helps search engines discover and crawl the website's content effectively.
However, the website lacks several key SEO elements. The absence of a blog limits the potential for creating valuable and informative content that can attract and engage audiences. Moreover, the lack of meta description optimization for each page hinders the ability to provide clear and compelling summaries that encourage searchers to click on the website's search results. The absence of rich snippets also limits its ability to stand out in search results and provide additional information that could enhance its visibility.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Facebook Business Page, indicating a commitment to customer engagement and brand visibility. This page likely serves as a hub for updates, announcements, and customer interaction.
However, the business's social media presence is limited to Facebook, lacking profiles on other popular platforms like Instagram and Pinterest. This limits its reach and engagement potential, as different platforms cater to different audiences and offer unique opportunities for promotion. Additionally, the absence of a Google my business Claimed Listing and a Nextdoor listing may hinder local discoverability and community engagement.
Modern Day Comfort, Inc.'s marketing strategy emphasizes quality, honesty, and affordability, offering a comprehensive range of HVAC services and products tailored to meet the specific needs of both residential and commercial customers. Their website effectively employs primary and secondary keywords to enhance visibility, while their focus on brand consistency ensures a recognizable presence. The company's strong SEO foundation provides a solid base for online optimization, but the lack of a blog, meta description optimization, and rich snippets presents opportunities for further improvement. Despite having a claimed Facebook Business Page, extending their social media presence to additional platforms and claiming local listings would broaden their reach and engagement potential, ultimately driving business growth and customer satisfaction.
