Business overview
Montrose Chevrolet GMC of Ashtabula is a locally family-owned business that has been serving the local community for decades. The business's mission is to provide the best in every aspect of their business by providing experienced service and one-on-one attention. Their vision is to create an environment where customers feel confident and in control. They strive to exceed the expectations of their customers and the community.
Their business comes under the category of Automobile - Dealers.
BuzzScore
87Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Montrose Chevrolet Gmc has an estimated digital health score of 87 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Montrose Chevrolet Gmc provide?
Montrose Chevrolet GMC of Ashtabula offers a wide range of new and pre-owned Chevrolet and GMC vehicles including cars, SUVs, and trucks. They also offer financing and leasing options, as well as a service and parts department.
How does Montrose Chevrolet Gmc differentiate its brand identity, and what unique selling points do they use?
You've Got a Friend at Montrose: This is the foundation of the company's mission statement.
Montrose Promise: The Montrose Promise is a set of competitive prices, a One-Year/unlimited-mileage warranty on certain pre-owned models, the Montrose EZ Credit Program, 125% trade-in value when you buy another car, the ability to exchange your vehicle if you're not 100% satisfied within two days of purchase, and a complimentary first oil change.
Proactive, Transparent, and Efficient: The team aims to create an environment where customers feel confident and in control with proactive, transparent, and efficient service.
What value proposition does Montrose Chevrolet Gmc offer, and how well do they communicate it through their messaging?
Montrose Chevrolet GMC of Ashtabula's unique value proposition is their commitment to providing exceptional customer service. They strive to build relationships with their customers and go above and beyond to meet their needs. The business does this through their Montrose Promise, which includes competitive prices, a warranty on certain pre-owned models, the Montrose EZ Credit Program, 125% trade-in value, the ability to exchange your vehicle if you're not 100% satisfied within two days of purchase, and a complimentary first oil change.
What keywords is Montrose Chevrolet Gmc targeting for SEO?
The website effectively integrates primary keywords "Montrose Chevrolet GMC" and "Ashtabula" throughout the content, optimizing for local search results and increasing the business's visibility for these specific search terms.
However, the website could improve its SEO optimization by using secondary keywords related to the services and products offered. For instance, incorporating terms like "auto repair," "car maintenance," "new vehicles," and "pre-owned cars" in the content and page titles would enhance the website's relevance for a wider range of search queries and attract more targeted traffic.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
This business has solid SEO fundamentals with the use of responsive design, rich snippets, and a robots.txt file, ensuring their website is easily accessible and crawlable by search engines. Furthermore, the presence of headings indicates a well-structured webpage, enhancing the user experience and making it easier for search engines to understand the content.
However, the absence of a blog and lack of optimization in meta descriptions are areas that could be improved. A blog can provide valuable opportunities to create content around relevant keywords and establish the business as an authority in their field. Additionally, optimizing meta descriptions can help search engines better understand the content of each page and entice users to click through to the website.
How is their online presence, including social media profiles?
Strengths: The business has a claimed Google My Business listing, creating a strong foundation for online visibility. They also have an Instagram page, allowing them to connect with potential customers on a visual platform.
However, weaknesses include the absence of a Nextdoor listing, which could limit their reach within local communities. The business also lacks a Facebook Business Page, which is a significant platform for social media marketing and customer engagement. Additionally, their Instagram page has low followers, indicating limited reach and engagement. The lack of a Pinterest page further limits their presence on an image-based platform popular among businesses.
In conclusion, Montrose Chevrolet GMC of Ashtabula effectively utilizes various marketing elements to enhance its presence and engage with customers. The company's commitment to exceptional customer service, as reflected in the Montrose Promise, fosters long-lasting relationships. Additionally, the integration of primary keywords and a well-structured website optimizes local search results. However, the absence of certain social media platforms, such as a Facebook Business Page and a Pinterest page, limits their reach and engagement potential. Moreover, optimizing meta descriptions and leveraging a blog to generate relevant content would further strengthen their online presence and establish Montrose Chevrolet GMC as an industry authority.