National Used Cars, Inc
15225 Waterloo Rd, Cleveland, OH 44110
www.usedcars12.com
Business overview
National Used Cars, Inc. is a Cleveland-based used car dealership that prides itself on fair prices, superior service, and treating customers right. The company has been in business since 2009 and has a friendly and knowledgeable sales staff that is dedicated to helping customers find the right car for their needs and budget. National Used Cars, Inc. offers a wide variety of used cars from all makes and models, and they are conveniently located at 15225 Waterloo Rd. in Cleveland.
Their business comes under the category of Automobile - Dealers.
BuzzScore
66Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
National Used Cars, Inc has an estimated digital health score of 66 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does National Used Cars, Inc provide?
National Used Cars, Inc. offers a wide variety of used cars from all makes and models. They also offer financing options to help customers get the car they want.
How does National Used Cars, Inc differentiate its brand identity, and what unique selling points do they use?
Superior Service: National Used Cars, Inc. is committed to providing superior service to its customers.
Fair Prices: National Used Cars, Inc. believes in fair prices and treating customers right.
Friendly and Knowledgeable Sales Staff: National Used Cars, Inc. has a friendly and knowledgeable sales staff that is dedicated to helping customers find the right car for their needs and budget.
What value proposition does National Used Cars, Inc offer, and how well do they communicate it through their messaging?
National Used Cars, Inc.'s unique value proposition is its commitment to fair prices, superior service, and treating customers right. The company's messaging is consistent across all of its marketing materials, and it emphasizes the company's commitment to customer satisfaction.
What keywords is National Used Cars, Inc targeting for SEO?
The website effectively uses the keyword "used cars" throughout its pages, making it easier for potential customers to find the business's services. The consistent use of the term helps establish the website as a relevant result for searches related to used cars, increasing its visibility in search engine results.
However, the website could improve its keyword usage by incorporating additional terms related to the services it offers. For instance, including phrases like "buy used cars," "Cleveland used cars," or "pre-owned vehicles" in the content would make the website more targeted to specific customer search queries and potentially improve its ranking for those keywords.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with optimized meta descriptions, headings, and rich snippets. It also has a robots.txt file and a sitemap.xml, which helps search engines crawl and index the website more effectively. The responsive design ensures a positive user experience across various devices.
However, the business does not have a blog, which limits its content marketing potential. It also lacks information on Google Ads cost, traffic, and keywords, which makes it difficult to assess the effectiveness of paid advertising campaigns. Without organic traffic and cost data, it is not possible to evaluate the website's organic search visibility and performance.
How is their online presence, including social media profiles?
The business has a strong online presence with claimed Google My Business and active Facebook, Instagram, and Pinterest pages. This indicates that the business understands the importance of online marketing and is actively engaging with potential customers on multiple platforms. Additionally, the business is using Nextdoor, a local social media platform, to connect with the community.
However, the business's low Facebook page likes and Instagram followers suggest that its social media engagement is not as strong as it could be. This could be due to a lack of engaging content or inconsistent posting schedules. Additionally, the business does not have a Nextdoor listing, which could be a missed opportunity to reach local customers.
In conclusion, National Used Cars, Inc. exhibits a comprehensive marketing strategy that emphasizes customer satisfaction through fair prices, superior service, and a knowledgeable sales staff. The website effectively utilizes keywords to enhance search engine visibility but could benefit from incorporating additional relevant terms. While the business maintains a strong online presence across various platforms, it has room for improvement in its social media engagement and search engine optimization efforts. By implementing these suggestions, National Used Cars, Inc. can further strengthen its marketing presence and reach a wider audience.
