Business overview
New Image Auto Sales is a used car dealership offering a range of used vehicles alongside financing options to cater to different credit scores. They have a focus on exceptional customer service and strive to provide a smooth and transparent car-buying experience. As a part of their customer service, they offer competitive pricing and financing options tailored to specific customer needs.
Their business comes under the category of Automobile - Dealers.
BuzzScore
59Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
New Image Auto Sales has an estimated digital health score of 59 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does New Image Auto Sales provide?
New Image Auto Sales offers a diverse inventory of high-quality used cars, trucks, and SUVs designed to meet diverse preferences and budgets. Their financing options are available to customers with various credit scores and situations.
How does New Image Auto Sales differentiate its brand identity, and what unique selling points do they use?
Competitive Pricing: They offer competitive pricing on their used vehicles.
Exceptional Customer Service: They emphasize exceptional customer service ensuring a smooth and straightforward car-buying experience.
Diverse Inventory: They maintain a diverse inventory of high-quality used vehicles to cater to a variety of needs.
What value proposition does New Image Auto Sales offer, and how well do they communicate it through their messaging?
At New Image Auto Sales, customer satisfaction is the utmost priority. They aim to help customers discover their ideal car by providing a diverse inventory of used vehicles, competitive pricing, and tailored financing options. Their commitment to exceptional customer service ensures a smooth and transparent car-buying experience, regardless of a customer's credit situation.
What keywords is New Image Auto Sales targeting for SEO?
The content uses the primary keyword "used car dealership" effectively in the title, headings, and throughout the body text, which enhances visibility for search engines.
However, the content lacks a focus on secondary keywords such as "New Philadelphia, OH" or "high-quality used cars," which could further improve its relevance and rankings for specific local searches.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
This business has several SEO strengths. It has a blog, which is a valuable platform for creating and promoting content that can rank in search results. The website is also responsive, meaning it can be easily viewed and navigated on any device. Rich snippets are used, which can help the website stand out in search results and attract more clicks. Additionally, the RobotsTxt and SitemapXml are in place, which helps search engines effectively crawl and index the website.
However, there are also some weaknesses in the website's SEO. The headings are not optimized, which can make it difficult for search engines to understand the structure and content of the website. Additionally, the website does not appear to be targeted to any specific keywords, which can make it difficult to rank in search results.
How is their online presence, including social media profiles?
Strengths: The business has a strong online presence with claimed listings on Google My Business and Facebook. This ensures that it is easily discoverable by potential customers through search engines and social media platforms. Additionally, the business has established a presence on Instagram, which provides an additional channel for customer engagement.
However, there are a few areas where the business's online presence could be improved. The Facebook page has low likes, indicating a limited reach within that platform. Similarly, the Instagram page has a low number of followers, suggesting that the business may not be effectively utilizing this channel to engage with its target audience. The business is also not present on Nextdoor or Pinterest, which could limit its visibility to potential customers who are active on those platforms.
New Image Auto Sales excels in various marketing elements that contribute to their successful car-buying experience. Their diverse inventory caters to different preferences and budgets, ensuring they can meet customer needs. Their competitive pricing and tailored financing options make it accessible to customers with diverse credit scores. Exceptional customer service remains their focus, providing a smooth and transparent car-buying process. By optimizing these elements, New Image Auto Sales effectively targets their audience and solidifies their positioning as a prime choice for used car purchases.