Nxcess Motorcars
5726 Southwest Fwy, Houston, TX 77057
www.nxcessmotorcars.com
Business overview
NXCESS Motorcars was founded in 1996 with an aim to upend the car shopping process by creating a simple, straightforward operation, hiring industry experts and maintaining a world class selection of luxury and performance vehicles. The company believes in a no-nonsense approach in terms of costs and operations, putting the savings directly into inventory. While operating on a low overhead cost, NXCESS has carved a niche for itself by offering Texas and Houston a collection of Porsche, Lexus, Mercedes-Benz, Audi, Bentley, Cadillac and high-end motor cars.
Their business comes under the category of Automobile - Dealers.
BuzzScore
33Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Nxcess Motorcars has an estimated digital health score of 33 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Nxcess Motorcars provide?
NXCESS Motorcars offers a collection of top-end pre-owned Porsche, Lexus, Mercedes-Benz, Audi, Bentley, Cadillac and other high-end motor cars. The vehicles are hand-picked by experts and thoroughly inspected before being added to the inventory.
How does Nxcess Motorcars differentiate its brand identity, and what unique selling points do they use?
World-class selection: NXCESS boasts of a world class selection of luxury and performance vehicles.
Low Overhead Costs: The company keeps low overhead costs to pass the savings on to the customers and have the best experts in every department.
High-end Inventory: NXCESS has a unique, high-end inventory that is hard to find elsewhere.
Move Cars Fast: NXCESS moves between 250-300 cars a month, saving money on costs and passing it to the customers, while maintaining a fresh inventory.
Businesses similar to Nxcess Motorcars
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BuzzScore
What value proposition does Nxcess Motorcars offer, and how well do they communicate it through their messaging?
NXCESS maintains brand consistency by directly passing the savings on inventory to customers due to its low overhead cost and simple tradition. It offers motor cars that are real deals, only better.
What keywords is Nxcess Motorcars targeting for SEO?
The website content utilizes the keyword "luxury motor cars" effectively throughout the main body of the text. The repetition of this phrase helps improve the site's visibility for search queries related to buying luxury motor cars.
However, the content could benefit from incorporating more specific long-tail keywords that target niche search queries. These keywords should focus on the specific makes and models of luxury cars offered by the dealership, such as "pre-owned Porsche Cayenne" or "certified pre-owned Mercedes-Benz S-Class." By tailoring the content to these more specific keywords, the website would increase its visibility among potential customers actively searching for such vehicles.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
Strengths: The business has implemented RobotsTxt, which is an important factor for controlling indexing and crawling of the website. Having implemented RobotsTxt indicates that the website is taking an active approach to search engine optimization.
However, the business needs to work on a number of areas to improve its SEO. These include creating a blog, optimizing headings, meta descriptions, and images for SEO, and implementing rich snippets and a sitemap. The website is not responsive, which means it does not adapt well to different screen sizes. This can negatively impact the user experience and make it difficult for users to access the website on mobile devices.
How is their online presence, including social media profiles?
The business has a claimed Google My Business listing, which is essential for local search visibility. Additionally, the business has a Facebook Business Page with a medium number of likes, indicating an active and engaged audience on the platform.
However, the business is not present on Nextdoor, Pinterest, or Instagram. This limits its reach on these popular platforms and potentially misses out on potential customers. The absence of an Instagram page in particular is a weakness, as it is a major platform for visual content and engagement, especially among younger audiences.
NXCESS Motorcars' marketing strategy emphasizes a diverse range of elements, including their world-class inventory, focus on low overhead costs, and commitment to brand consistency. Through targeted keyword optimization, the website attracts qualified leads searching for luxury motor cars. The utilization of RobotsTxt demonstrates SEO consciousness, while the presence on Google My Business enhances local visibility. However, the company should consider expanding its social media presence to engage with audiences on platforms like Instagram and Pinterest, further strengthening its brand reach and driving conversions.
