Ohana Heating And Air Llc
1278 S Ferdon Blvd, Crestview, FL 32536
www.ohanaair.com
Business overview
Ohana Heating and Air is a family-owned and operated HVAC company proudly based in Florida serving the counties of Okaloosa, Walton & Santa Rosa. Inspired by the Aloha Spirit, Ohana is on a mission to spread positive vibes in their interactions with customers, employees, and communities. The company emphasizes values such as honesty, integrity, and kindness, treating every interaction with an Aloha approach. Ohana's commitment to providing exceptional service sets it apart from competitors, with a focus on building lasting relationships and delivering a great experience.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
48Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Ohana Heating And Air Llc has an estimated digital health score of 48 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Ohana Heating And Air Llc provide?
Ohana offers a full range of heating and cooling services, including design, installation, and servicing of HVAC systems. They specialize in providing custom solutions tailored to the specific needs of each customer, ensuring optimal comfort and energy efficiency. Ohana's commitment to quality and customer satisfaction sets them apart from competitors, with a team of licensed and insured technicians dedicated to delivering exceptional service.
How does Ohana Heating And Air Llc differentiate its brand identity, and what unique selling points do they use?
Ohana: Family-oriented company culture inspired by the Hawaiian concept of 'ohana', emphasizing genuine compassion, support, and love among team members and customers.
Positive Vibes: A mission to spread Aloha Spirit and create a positive and welcoming environment for customers and employees.
Honest and Fair: Commitment to ethical business practices, transparency, and integrity in all interactions.
Give Aloha, Get Aloha: Belief in the power of kindness, respect, and unconditional love, extending Aloha to all stakeholders.
What value proposition does Ohana Heating And Air Llc offer, and how well do they communicate it through their messaging?
Ohana's brand messaging revolves around the concept of 'ohana' and the Aloha Spirit. They emphasize creating a family-like atmosphere where customers feel valued and respected. The company's commitment to positive vibes, honesty, and kindness is reflected in all aspects of their communication, creating a consistent and authentic brand experience.
What keywords is Ohana Heating And Air Llc targeting for SEO?
The content effectively utilizes the primary keyword "HVAC" throughout the website, including in the page titles, headings, and body text. This ensures that search engines can easily identify the main topic of the website. Additionally, the content includes relevant secondary keywords such as "heating," "cooling," "air conditioning," and "services," which further enhance the website's visibility for specific search queries.
However, the content could benefit from incorporating more location-specific keywords. While the website mentions serving Okaloosa, Walton, and Santa Rosa counties, these keywords are not consistently used throughout the content. Including these location-specific keywords in page titles, headings, and body text would improve the website's local search engine optimization and increase its visibility to potential customers in the target area.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong foundation for SEO with the implementation of headings, responsive design, rich snippets, robots.txt, and a sitemap.xml. These elements help search engines understand the structure and content of the website, improving its visibility in search results.
However, the business lacks a blog, which is a valuable tool for creating fresh content and engaging with potential customers. Additionally, meta description optimization is not being utilized, which can limit the website's click-through rate from search results.
How is their online presence, including social media profiles?
The business has a strong online presence on social media platforms. They have established Facebook and Instagram pages, indicating their engagement with customers through these popular channels. This provides opportunities for the business to connect with its target audience, build relationships, and promote its products or services.
However, there are areas where the business can improve its online presence. Despite having a claimed Google My Business listing, it's concerning that there's no Nextdoor listing. This limits the business's visibility in local search results and may hinder its ability to reach potential customers in the immediate vicinity. Additionally, the absence of a Pinterest page suggests a missed opportunity to engage with users on a platform that emphasizes visual content sharing.
In conclusion, Ohana Heating and Air effectively implements SEO elements, utilizes relevant keywords, and maintains a strong online presence through social media engagement. To further enhance their marketing efforts, they can optimize meta descriptions, incorporate location-specific keywords, create a blog for fresh content, and expand their online presence by establishing a Nextdoor listing and a Pinterest page. These measures will strengthen their online visibility, increase website traffic, and solidify their position as a reputable HVAC provider.
