Ohio Valley Honda
532 N 3rd St, Steubenville, OH 43952
www.ohiovalleyhonda.com
Business overview
Ohio Valley Honda is a Honda dealership located in Steubenville, OH. They have been serving the greater Ohio Valley with quality sales and service for over 30 years. They have an excellent selection of new and used Honda vehicles, and great service to enhance the ownership experience.
Their business comes under the category of Automobile - Dealers.
BuzzScore
49Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Ohio Valley Honda has an estimated digital health score of 49 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Ohio Valley Honda provide?
They offer new and used Honda vehicles, as well as service and parts. Their friendly, experienced staff will be happy to respond to any questions about their facilities and services.
How does Ohio Valley Honda differentiate its brand identity, and what unique selling points do they use?
30 years of experience: Ohio Valley Honda has been serving the greater Ohio Valley for over 30 years.
Friendly staff: The staff at Ohio Valley Honda are friendly and experienced, and will be happy to answer any questions customers may have.
Excellent selection: Ohio Valley Honda has an excellent selection of new and used Honda vehicles.
What value proposition does Ohio Valley Honda offer, and how well do they communicate it through their messaging?
Ohio Valley Honda is committed to providing quality sales and service to their customers. They have been serving the greater Ohio Valley for over 30 years, and have a friendly, experienced staff who are happy to answer any questions customers may have.
What keywords is Ohio Valley Honda targeting for SEO?
The content effectively uses the primary keyword "Honda" throughout the website, including page titles, headings, and body text. Additionally, the content includes variations of the keyword such as "Honda vehicles," "Honda dream," and "Honda ownership experience," which helps expand the reach of the website for related search queries.
However, there is limited use of secondary keywords related to specific Honda models or services. While the website mentions a few models like CR-V and Civic, it could benefit from incorporating more specific keywords such as "Honda CR-V Hybrid" or "Steubenville Honda service" to target potential customers searching for more specific information.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a responsive website which is a crucial element for providing a positive user experience on mobile devices. It also has a robots.txt file and a sitemap.xml file, which are essential for guiding search engine crawlers and improving the visibility of the website in search results.
However, there are several areas where the business can improve its SEO. It does not have a blog, which is a valuable resource for providing fresh and relevant content that can attract users and improve rankings. Additionally, the website lacks headings and meta description optimization, which are crucial for making the website more informative and relevant to search engines. Rich snippets are also missing, which can enhance the visibility and click-through rate of the website in search results.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Google my business listing, indicating that it is actively managing its online reputation. It also has a Facebook Business Page with medium likes, suggesting a moderately engaged following. These constitute strengths for the business.
However, the business lacks a presence on several other popular social media platforms such as Nextdoor, Instagram, and Pinterest. This limits its reach and engagement potential, as these platforms offer additional opportunities to connect with customers and promote the business. By expanding its social media presence, the business can widen its online audience and enhance its digital marketing strategy.
Ohio Valley Honda's marketing efforts encompass a comprehensive blend of elements designed to enhance its online presence and attract potential customers. Through its responsive website, Google My Business listing, and Facebook Business Page, the dealership establishes a strong digital foundation. However, to further optimize its SEO, the website can benefit from incorporating secondary keywords, implementing headings and meta descriptions, and leveraging rich snippets. Additionally, expanding its social media presence on platforms such as Nextdoor, Instagram, and Pinterest would broaden the business's reach and engagement potential, solidifying its online marketing strategies.
