Peek Motor Co.,inc.
10914 Eastex Fwy, Houston, TX 77093
www.peekmotors.com
Business overview
Peek Motor Company is a family-owned and operated business that has been in operation since 1978. They specialize in buying and selling used vehicles, including cars, RVs, campers, trailers, box trucks, buses, stepvan trucks, chassis, SUVs, passenger vans, cargo vans, and flatbed trucks. They also offer financing options through Peek Financial.
Their business comes under the category of Automobile - Dealers.
BuzzScore
28Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Peek Motor Co.,inc. has an estimated digital health score of 28 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Peek Motor Co.,inc. provide?
Peek Motor Company offers a wide range of used vehicles, including cars, RVs, campers, trailers, box trucks, buses, stepvan trucks, chassis, SUVs, passenger vans, cargo vans, and flatbed trucks. They also offer financing options through Peek Financial.
How does Peek Motor Co.,inc. differentiate its brand identity, and what unique selling points do they use?
Family Owned and Operated: Peek Motor Company is a family-owned and operated business that has been in operation since 1978.
Your Dealer for Buy Here Pay Here Commercial Trucks: Peek Motor Company specializes in selling used commercial trucks on a buy here pay here basis.
1978: Peek Motor Company has been in operation since 1978.
Businesses similar to Peek Motor Co.,inc.
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BuzzScore
What value proposition does Peek Motor Co.,inc. offer, and how well do they communicate it through their messaging?
Peek Motor Company emphasizes its family-owned and operated status and its specialization in used commercial trucks. They also offer financing options through Peek Financial.
What keywords is Peek Motor Co.,inc. targeting for SEO?
The content uses the keyword "Houston, TX" in several places, which is beneficial for local SEO and targeting customers in the Houston area. Additionally, the website includes a comprehensive list of vehicle types available for purchase, which can help improve its visibility in search results for specific vehicle types.
However, the content could be improved by incorporating more relevant keywords throughout the page. For example, including phrases like "used cars for sale" or "trade-in value" would help the page rank better for these search terms.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a RobotsTxt file, indicating that it controls how search engines crawl its website. This is a strength as it allows the business to manage the crawling and indexing of its content. However, the business would benefit from implementing additional SEO best practices.
However, the business does not have a blog, headings, meta description optimization, rich snippets, or a sitemap XML file. These elements are important for improving the visibility and relevance of the business's website in search results. Additionally, the website is not responsive, which means it may not display properly on all devices. Implementing these improvements could help the business rank higher in search results and attract more organic traffic to its website.
How is their online presence, including social media profiles?
This business has a claimed Google My Business listing, which is helpful for local visibility. Additionally, they have an Instagram page, which is a valuable platform for reaching potential customers.
However, the business lacks a Facebook Business Page, Nextdoor listing, and Pinterest Page, which could limit their reach on popular social media platforms. The low number of Instagram followers suggests that the business has not effectively engaged with users on this platform.
Peek Motor Company's marketing efforts showcase a customer-centric approach, emphasizing their family-owned status and specialization in used commercial vehicles. Through Peek Financial, they provide convenient financing options. The company leverages local SEO by strategically using the keyword "Houston, TX." Their robust vehicle inventory promotes visibility for specific vehicle types. However, optimizing website content with relevant keywords, implementing SEO best practices such as heading tags and a sitemap, establishing a Facebook Business Page, and increasing engagement on social media platforms like Instagram can further enhance their marketing strategy by increasing organic traffic, building stronger customer connections, and expanding their online presence.
