Performance Heating & Air Conditioning
5011 Golden Foothill Pkwy Suite, El Dorado Hills, CA 95762
www.performanceheatingandairconditioning.com
Business overview
Performance Heating And Air Conditioning, Inc. is a full-service heating and air conditioning contractor based in El Dorado Hills, California. With over 30 years of experience, they have a team of professionals who provide installation, maintenance, repair, and design services for both residential and commercial clients. They are an authorized Generac Sales & Service Contractor and also offer a variety of preventive maintenance programs to help keep your HVAC system running efficiently.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
59Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Performance Heating & Air Conditioning has an estimated digital health score of 59 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Performance Heating & Air Conditioning provide?
Performance Heating And Air Conditioning, Inc. offers a full range of HVAC services, including installation, maintenance, repair, and design. They are also an authorized Generac Sales & Service Contractor. Their services are available for both residential and commercial clients.
How does Performance Heating & Air Conditioning differentiate its brand identity, and what unique selling points do they use?
Heating And Cooling Experts: Performance Heating And Air Conditioning, Inc. has over 30 years of experience and is a leading provider of heating and cooling services in the El Dorado Hills area.
Locally Owned: They are a locally owned and operated business that is committed to providing their customers with quality and reliable services.
NATE Certified Technicians: Their technicians are NATE certified, which means they have passed rigorous testing for their skills and knowledge in the heating and cooling industry.
Generac Authorized Sales & Service Contractor: They are an authorized Generac Sales & Service Contractor, which means they are qualified to sell, install, and service Generac generators.
Full-service heating and air conditioning contractor: They offer a full range of services from installation to maintenance to repair, so they can meet all of your heating and cooling needs.
What value proposition does Performance Heating & Air Conditioning offer, and how well do they communicate it through their messaging?
Performance Heating And Air Conditioning, Inc. is committed to providing their customers with quality and reliable HVAC services. They are a locally owned and operated business with over 30 years of experience. Their technicians are NATE certified and they are an authorized Generac Sales & Service Contractor. They offer a full range of services for both residential and commercial clients.
What keywords is Performance Heating & Air Conditioning targeting for SEO?
The website effectively uses "Heating and Cooling" as a primary keyword throughout the content, ensuring its relevance to potential search queries. Additionally, specific service offerings like "air conditioning installation," "furnace repair," and "maintenance programs" are strategically mentioned as secondary keywords, providing a diverse range of options for users to find the business through search engines.
However, the website could benefit from incorporating more region-specific keywords, such as "El Dorado Hills" or "Sacramento County," in the content to enhance its local SEO visibility. By highlighting the geographic areas served, the business can improve its ranking in search results for users searching for HVAC services within their proximity.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business's website has several SEO strengths, including a blog, headings, rich snippets, a RobotsTxt file, and a SitemapXml. These elements help the website appear higher in search engine results pages (SERPs), making it more visible to potential customers. Additionally, the website is responsive, ensuring it can be viewed on any device, which can further improve its SEO ranking.
However, the website lacks meta description optimization, which can result in lower search engine rankings. Additionally, the website's Google Organic Traffic and Google Organic Cost are not provided, making it difficult to assess the website's performance in organic search results.
How is their online presence, including social media profiles?
The business has a strong online presence with active social media accounts on Facebook, Instagram, and Pinterest. This provides multiple channels for customer engagement, brand visibility, and lead generation. Additionally, Google my business has Claimed Listing, which helps with local search engine optimization (SEO) and provides accurate business information to potential customers.
However, the business does not have a Nextdoor listing, which could be a missed opportunity for local marketing and community engagement. Additionally, not having a Google my business Claimed Listing can negatively impact the business's visibility in local search results.
Performance Heating And Air Conditioning, Inc. effectively utilizes relevant keywords throughout its content, including primary and secondary keywords. The website features a blog, headings, and other SEO elements that enhance its visibility in search engine results. Additionally, the business's active social media presence and Google My Business listing contribute to its online presence, expanding its reach and opportunities for customer engagement.
