Business overview
Preston Hyundai of Boardman is a premier Hyundai dealership in Boardman, OH. Our dealership strives to give all our customers a pleasant car-buying experience. We are committed to providing outstanding customer service to the communities we serve including Girard, Austintown, and Youngstown, OH. We have a great selection of new and used Hyundai vehicles. Our customers are important to us and we will always go the extra mile to get them the best deals on their dream Hyundai vehicle. We also offer a variety of financing options to suit the needs of our varied customers. We strive to be more than just your dealer, we want to be your friend!
Their business comes under the category of Automobile - Dealers.
BuzzScore
84Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Preston Hyundai Of Boardman has an estimated digital health score of 84 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Preston Hyundai Of Boardman provide?
Preston Hyundai of Boardman offers a wide range of Hyundai vehicles including new, used, and certified pre-owned cars, SUVs, and crossovers. They also offer financing and leasing options to help customers get the best deal on their dream Hyundai vehicle.
How does Preston Hyundai Of Boardman differentiate its brand identity, and what unique selling points do they use?
Flexible Test Drive: Preston Hyundai of Boardman offers a flexible test drive program. Customers can test drive a vehicle at the dealership, at their home, or at another location. This makes it easy for customers to get behind the wheel of a vehicle and see how it drives before they buy it.
Streamlined Purchase: Preston Hyundai of Boardman offers a streamlined purchase process. Customers can complete the entire purchase process online or at the dealership. This makes it easy and convenient for customers to buy a car quickly and easily.
Transparent Pricing: Preston Hyundai of Boardman offers transparent pricing on all of their vehicles. This means that customers can see the price of the vehicle, the fees, and the taxes upfront. This makes it easy for customers to compare prices and make an informed decision.
100% Online Experience: Preston Hyundai of Boardman offers a 100% online shopping experience. Customers can shop for vehicles, get financing, and even complete the purchase online. This makes it easy and convenient for customers to buy a car from the comfort of their own home.
What value proposition does Preston Hyundai Of Boardman offer, and how well do they communicate it through their messaging?
Preston Hyundai of Boardman is committed to providing outstanding customer service. They go the extra mile to get their customers the best deals on their dream Hyundai vehicles and offer a variety of financing options to suit the needs of their varied customers. They want to be more than just a dealer; they want to be a friend to their customers.
What keywords is Preston Hyundai Of Boardman targeting for SEO?
The website content effectively utilizes the primary keywords "Hyundai," "Dealer," and "Boardman" throughout the page titles, meta descriptions, and body text. This helps search engines identify the website's relevance for these terms, improving its ranking for related search queries.
However, the content could benefit from more focused usage of secondary keywords. While terms like "vehicles," "cars," and "service" are mentioned, they are used more generally and could be incorporated more strategically in specific sections of the website, such as corresponding to individual vehicle models or service offerings, to enhance keyword relevance and search visibility.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has several SEO strengths. It utilizes heading tags to structure its content, meta descriptions to provide concise summaries of its pages, and rich snippets to enhance the visibility and appeal of its search results. Additionally, the website is responsive, ensuring a seamless user experience on various devices.
However, there are a few areas where the business can improve its SEO. Notably, it lacks a blog, which could provide valuable opportunities to generate organic traffic, establish thought leadership, and build backlinks. Moreover, the business only ranks for a single Google Ads keyword, indicating limited visibility in paid search results.
How is their online presence, including social media profiles?
The business has a well-established online presence with active social media accounts on Facebook and Instagram. The business is also visible on Google My Business, which is essential for local search optimization. The Facebook page has a medium number of likes, indicating a decent engagement.
However, the business is missing a presence on Nextdoor, which could limit its reach within local communities. The Instagram page has a low number of followers, suggesting that the business may need to invest more effort in building its audience on this platform. Additionally, the absence of a Pinterest page represents a missed opportunity to engage with a visually-oriented user base.
In conclusion, Preston Hyundai of Boardman's marketing strategy encompasses various elements that contribute to its strong brand presence. Their transparent pricing, flexible test drive options, and streamlined purchase process enhance customer convenience. The 100% online experience caters to the evolving needs of modern consumers, while their commitment to outstanding service fosters lasting relationships. By leveraging these marketing elements, Preston Hyundai of Boardman effectively positions itself as a reliable and customer-centric destination for Hyundai vehicles in the Boardman area.