Procold Inc
, , NY 
www.procoldinc.com
Business overview
Procold Inc. was founded in 1998 by merging two companies owned by experienced individuals in the HVAC industry. The company focuses on providing quality workmanship, prompt service, and customer satisfaction. Procold Inc. is a locally owned and operated business that offers a range of heating and cooling services, including 24-hour emergency service, refrigeration service, service contracts, AC service, walk-in cooler or freezer installations, refrigeration and AC systems, walk-in boxes, and ice machines. The company has a team of licensed and insured members who do not subcontract any projects.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
52Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Procold Inc has an estimated digital health score of 52 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Procold Inc provide?
Procold Inc. offers a comprehensive range of heating and cooling products and services for both residential and commercial customers. The company carries a range of heating and cooling products from the best brands in the industry, including ductless and traditional heating and A/C systems, commercial services, and refrigeration.
How does Procold Inc differentiate its brand identity, and what unique selling points do they use?
Locally Owned and Operated: Procold Inc. is a locally owned and operated business that takes pride in serving their friends and neighbors in the New York area.
Quality Workmanship: Procold Inc. is committed to providing quality workmanship on every job.
Prompt Service: Procold Inc. offers prompt service to all customers, with a response time of within an hour for calls and emails.
No Subcontracting: Procold Inc. does not subcontract any projects, ensuring that all work is completed by their own licensed and insured team.
What value proposition does Procold Inc offer, and how well do they communicate it through their messaging?
Procold Inc.'s unique value proposition is its commitment to providing honest, reliable, and fully licensed and insured HVAC services 24/7. The company's slogan, "Comprehensive AC and Heating Services to the Five Boroughs of New York City," reflects its focus on providing comprehensive solutions to its customers' heating and cooling needs.
What keywords is Procold Inc targeting for SEO?
The website content provided contains several possible primary and secondary keywords, such as "commercial cooling solutions," "heating and cooling services," "HVAC services," "24-hour emergency service," and "licensed contractor." The content uses these keywords effectively throughout the website, including in page titles, headings, and body text.
However, some improvements could be made to enhance keyword usage. For instance, the website could include more specific location-based keywords, such as "commercial cooling solutions in New York City" or "HVAC services in Brooklyn." Additionally, the website could use keywords in alt tags for images and optimize page URLs to include relevant keywords.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The website has implemented several SEO best practices such as optimizing meta descriptions, using headings, creating a robots.txt file, and providing a sitemap.xml, demonstrating a strong foundation for search engine visibility. Moreover, the presence of rich snippets indicates that the website is providing structured data, which can enhance search results and improve user experience.
However, the absence of a blog and the lack of information about Google AdWords cost, traffic, and keywords limit the website's ability to generate organic traffic and target specific keywords. It is also unclear whether the website is leveraging paid advertising to supplement its organic reach, which could be a potential area for exploration.
How is their online presence, including social media profiles?
The business has no online presence, with no Claimed Listing on Google my business, Nextdoor listing, or any active social media pages on Facebook, Instagram, or Pinterest.
However, the lack of any online presence makes it difficult for potential customers to find and interact with the business, potentially limiting its reach and visibility. Additionally, the business is missing out on opportunities to leverage social media for marketing and customer engagement, which could help build brand awareness and drive sales.
Through its emphasis on superior workmanship, prompt service, and tailored solutions, Procold Inc.'s marketing strategy revolves around nurturing customer satisfaction. The company's brand messaging emphasizes reliability, honesty, and expertise, reinforced by the use of appropriate keywords throughout its digital presence. While the website effectively incorporates SEO best practices, the absence of a blog and online presence on social media and local directories present areas for enhancement to amplify brand visibility, engage with potential customers, and drive organic traffic.
