Business overview
Proffer Heating & Cooling is a family owned and operated small business that was established in 1995 and has been serving Flint and the surrounding communities for over 25 years. They provide affordable and competitive heating and cooling services for residential and commercial properties. Proffer Heating & Cooling specializes in sales, installation, and service for furnaces, air conditioners, and humidifiers. They are your local Armstrong dealer.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
51Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Proffer Heating & Cooling has an estimated digital health score of 51 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Proffer Heating & Cooling provide?
Proffer Heating & Cooling offers sales, installation, and service for furnaces, air conditioners, and humidifiers. They also offer custom-made sheet metal in their shop and provide repairs to all brands.
How does Proffer Heating & Cooling differentiate its brand identity, and what unique selling points do they use?
Local Armstrong Dealer: Proffer Heating & Cooling is your local Armstrong dealer.
What value proposition does Proffer Heating & Cooling offer, and how well do they communicate it through their messaging?
Proffer Heating & Cooling focuses on quality workmanship and superior customer service. They offer free estimates and a 10-year warranty on parts.
What keywords is Proffer Heating & Cooling targeting for SEO?
The content effectively uses keywords like "heating," "cooling," "services," "installation," and "repair." These primary and secondary keywords are appropriately placed throughout the content, including in headings, body text, and meta descriptions. The use of these keywords helps search engines identify and rank the website for relevant search queries.
However, the content could benefit from incorporating additional local keywords such as "Genesee County" or "Grand Blanc, MI." Including these location-specific keywords would help the website rank better in local search results, increasing its visibility to potential customers in those areas.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
This business has optimized their meta descriptions and uses headings to improve their SEO ranking. Additionally, their website is responsive, enhancing its accessibility across various devices. The presence of a sitemap XML file ensures that search engines can effectively crawl and index the website's content.
However, the business lacks a blog, a valuable tool for providing fresh and relevant content to potential customers. Furthermore, the absence of rich snippets limits their ability to display additional information such as star ratings or event details in search results.
How is their online presence, including social media profiles?
The business does not have an online presence with no social media pages or claimed Google My Business listing, making it difficult for potential customers to find and engage with the business online.
However, the absence of online presence is a significant weakness as it limits the business's ability to reach and connect with potential customers, reducing visibility and potential leads. The business should consider establishing a strong online presence to increase accessibility and engage with a wider audience.
Proffer Heating & Cooling effectively utilizes keywords, headings, and a responsive website to improve their SEO ranking. However, incorporating local keywords would enhance their visibility in local search results. Despite optimized meta descriptions and XML sitemap, the lack of a blog and rich snippets limits their ability to provide valuable content and display additional information. The business's absence from social media platforms and Google My Business restricts their online reach, reducing potential leads and engagement opportunities. To enhance their marketing efforts, it is crucial for Proffer Heating & Cooling to establish an online presence, foster social media engagement, and leverage local optimization to increase their visibility and reach.