Business overview
ROBERSON AUTO is widely recognized to be among the best in quality, reliability, value and customer satisfaction in both sales and service. They offer a selection of used cars, trucks, and SUVs brands such as Buick, Cadillac, Chevrolet, Chrysler, Hyundai, Toyota, and more. The business accepts Credit & Debit Cards and offers minor repairs.
Their business comes under the category of Automobile - Dealers.
BuzzScore
52Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Roberson Auto has an estimated digital health score of 52 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Roberson Auto provide?
The business offers a selection of used cars, trucks, and SUVs from various brands including Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Hyundai, Kia, Mazda, Mercedes-Benz, Nissan, Toyota, and Volkswagen. They accept Credit & Debit Cards and offer minor repairs.
How does Roberson Auto differentiate its brand identity, and what unique selling points do they use?
Your ODESSA dealer: Locally owned and operated dealership in Odessa, Texas.
Best in quality, reliability, value and customer satisfaction: Established reputation for providing high-quality vehicles and exceptional customer service.
Minor repairs available: Convenience of having minor repairs done at the dealership.
Businesses similar to Roberson Auto
92/100
BuzzScore
75/100
BuzzScore
77/100
BuzzScore
What value proposition does Roberson Auto offer, and how well do they communicate it through their messaging?
ROBERSON AUTO emphasizes customer satisfaction, quality, reliability, and value in both sales and service. They aim to provide a hassle-free and enjoyable car-buying experience.
What keywords is Roberson Auto targeting for SEO?
The website effectively uses the primary keyword "Odessa" multiple times throughout the content, including the page title, header, and body text, which helps to improve its visibility in search results for users looking for information about auto dealers in Odessa.
However, there is a lack of specific keywords related to the types of vehicles or services offered by the dealership, such as "used cars," "car repair," or "auto financing." Including these keywords in the content and website structure would help to further optimize the website for relevant search queries and improve its ranking in search engine results pages.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with optimized headings and a responsive website. The presence of a robots.txt and sitemap.xml ensures proper indexing and crawling of the website.
However, the business lacks an optimized meta description and a blog, which could provide valuable content for potential customers. The absence of rich snippets also limits the visibility and appeal of the website in search results.
How is their online presence, including social media profiles?
The business has a weak online presence, lacking any form of social media pages or a Google My Business listing. This limits their ability to reach and engage with potential customers through these popular platforms.
However, the business has claimed their listing on Nextdoor, which is a hyperlocal platform that allows businesses to connect with their community. This can be beneficial for businesses that rely on local customers, as it provides a targeted way to reach their audience.
In conclusion, ROBERSON AUTO effectively showcases its commitment to quality, reliability, value, and customer satisfaction in every aspect of its operation. Its offerings of various used vehicles from reputable brands, acceptance of convenient payment options, and minor repair services demonstrate its comprehensive approach to meeting customer needs. By implementing targeted keyword optimization, expanding its digital presence, and leveraging local marketing strategies, ROBERSON AUTO can further enhance its online visibility and establish itself as a premier auto dealership in Odessa.