Ron-al Mold & Machine
1057 Mason Ave, Kent, OH 44240
www.ronalmold.com
Business overview
This family-owned business has been providing custom molds and machining services since 1978. They have divisions for machining, molding, and fabricating. Over the years, they have expanded their capabilities through strategic acquisitions and investments in technology. They started operations in 1980 as a small family run shop servicing the rubber mold industry. Over the next 20 years they made a name for themselves as premier mold builders working with the automotive, railroad, and appliance industries.
In 2001, as the economy saw a downturn, owners Ron and Alan Siciliano saw an opportunity to keep their business alive by turning to general machining and production machining.
Their business comes under the category of Automobile - Repairs & Services.
BuzzScore
48Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Ron-al Mold & Machine has an estimated digital health score of 48 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Ron-al Mold & Machine provide?
Ron-Al Mold and Machine offers a range of services including custom mold making, machining, and fabrication. They have capabilities for milling, turning, EDM, deep-drilling, computer programming, and downloading. Their services are used in industries such as automotive, railroad, appliance, heavy equipment, medical, aerospace, robotics, and oil fields.
How does Ron-al Mold & Machine differentiate its brand identity, and what unique selling points do they use?
Consistency: Ron-Al Mold & Machine values consistency in pricing, quality, and delivery, which contributes to their strong reputation and customer loyalty.
State of the art: Ron-Al Mold & Machine uses state-of-the-art mold and machining technology to provide high-quality products and services.
Expert Precision: They emphasize their expertise and precision in machining and mold making, ensuring accurate and reliable results.
Vertical Integration: The company has vertically integrated its operations by acquiring a fabrication division, allowing them to offer a comprehensive range of services from design to product.
What value proposition does Ron-al Mold & Machine offer, and how well do they communicate it through their messaging?
Ron-Al Mold and Machine's messaging emphasizes their commitment to consistent pricing, quality, and delivery. They aim to be a reliable and dependable partner for their customers, providing high-quality products and services that meet their exact requirements.
What keywords is Ron-al Mold & Machine targeting for SEO?
The content appropriately uses relevant keywords throughout the pages. The primary keywords "machining" and "mold" are frequently mentioned, along with secondary keywords such as "fabrication," "EDM," and "turning." This usage improves the content's relevance for users searching for these services.
However, the content could benefit from using keywords more strategically within headings, meta descriptions, and image alt tags. Additionally, the website's structure could be optimized to enhance crawlability and indexability, ensuring that search engines can easily access and rank relevant pages.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has implemented some key SEO best practices, such as enabling responsiveness and implementing rich snippets. Rich snippets can enhance the visibility and appeal of the business's search results, potentially leading to increased organic traffic.
However, there are a few areas where the business could improve its SEO efforts. The lack of a blog, headings, and meta description optimization represents missed opportunities to provide relevant and informative content to search engines and users. Additionally, the absence of a sitemap XML can make it harder for search engine crawlers to find and index all of the business's pages.
How is their online presence, including social media profiles?
The business has a Facebook Business Page, which is essential for establishing an online presence and connecting with potential customers. The page has a moderate number of likes, indicating that the business is engaging with its audience on Facebook. This is a positive indicator that the business is actively using social media to promote its services and build relationships with customers.
However, the business could improve its online presence by claiming its Google My Business listing and creating listings on Nextdoor, Instagram, and Pinterest. These platforms offer additional opportunities to reach potential customers and promote the business. Additionally, increasing the number of likes on the Facebook page would help to build a stronger online community and enhance the business's visibility on Facebook.
In conclusion, Ron-Al Mold and Machine effectively utilizes various marketing elements to enhance its brand presence and reach potential customers. The company's focus on state-of-the-art technology, expert precision, vertical integration, and consistent quality aligns well with its branding efforts. Leveraging social media platforms like Facebook and implementing SEO best practices such as rich snippets and keyword optimization further strengthens its online visibility. By strategically optimizing its website, incorporating a blog, and expanding its social media reach across multiple platforms, Ron-Al Mold and Machine can further enhance its marketing effectiveness and connect with a wider audience.
