Business overview

RPM Auto Group is a pre-owned, late-model car dealer located in Akron, Ohio. They pride themselves in customer satisfaction and have been recognized for their high-quality vehicles and excellent customer service. They offer a wide selection of pre-owned vehicles at competitive prices and have a team of experienced professionals to assist customers with their automotive needs.

RPM Auto Group is a pre-owned, late-model car dealer located in Akron, Ohio. They pride themselves in customer satisfaction and have been recognized for their high-quality vehicles and excellent customer service. They offer a wide selection of pre-owned vehicles at competitive prices and have a team of experienced professionals to assist customers with their automotive needs.

Their business comes under the category of Automobile - Dealers.

BuzzScore

46

Out of 100

How sophisticated are they with digital marketing? What is their digital maturity?

Rpm Auto Group has an estimated digital health score of 46 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.

What products and services does Rpm Auto Group provide?

RPM Auto Group offers a wide selection of pre-owned vehicles at competitive prices. They also offer financing options and service contracts to help customers protect their investment.

RPM Auto Group offers a wide selection of pre-owned vehicles at competitive prices. They also offer financing options and service contracts to help customers protect their investment.

How does Rpm Auto Group differentiate its brand identity, and what unique selling points do they use?

Experience: Their team has over 25 years of automotive experience and they pride themselves in customer satisfaction.

Customer Satisfaction: They are dedicated to customer satisfaction and provide a complete automotive experience at competitive prices.

Quality: RPM Auto Group is widely recognized for the quality of their vehicles and customer service.

What value proposition does Rpm Auto Group offer, and how well do they communicate it through their messaging?

RPM Auto Group's unique value proposition is their commitment to customer satisfaction and their wide selection of high-quality pre-owned vehicles at competitive prices. Their messaging is consistent across all of their marketing materials and emphasizes their dedication to providing a positive customer experience.

RPM Auto Group's unique value proposition is their commitment to customer satisfaction and their wide selection of high-quality pre-owned vehicles at competitive prices. Their messaging is consistent across all of their marketing materials and emphasizes their dedication to providing a positive customer experience.

What keywords is Rpm Auto Group targeting for SEO?

The website content effectively uses the primary keyword "RPM Auto Group" throughout the pages, including the title, headings, and meta tags, which helps with search engine visibility. Additionally, the content includes relevant secondary keywords such as "Akron dealer," "pre-owned vehicles," and "new cars," which are also strategically placed within the text.

However, the content could be improved by including more long-tail keywords and phrases that potential customers might use when searching for specific makes, models, or features. By incorporating these longer, more specific keywords, the website would be more likely to rank higher in search engine results pages for those particular queries and attract more targeted traffic to the site.

The website content effectively uses the primary keyword "RPM Auto Group" throughout the pages, including the title, headings, and meta tags, which helps with search engine visibility. Additionally, the content includes relevant secondary keywords such as "Akron dealer," "pre-owned vehicles," and "new cars," which are also strategically placed within the text. However, the content could be improved by including more long-tail keywords and phrases that potential customers might use when searching for specific makes, models, or features. By incorporating these longer, more specific keywords, the website would be more likely to rank higher in search engine results pages for those particular queries and attract more targeted traffic to the site.

Are they using search engine optimization (SEO) best practices to improve their website ranking?

The business has implemented responsive design, demonstrating an understanding of the importance of mobile optimization for SEO. Additionally, the presence of headings within the website's content indicates proper structuring and readability.

However, the business lacks a blog, which could provide valuable opportunities for organic traffic generation and content marketing. Furthermore, there is no evidence of rich snippets or meta description optimization, which are important for improving click-through rates and visibility in search results.

The business has implemented responsive design, demonstrating an understanding of the importance of mobile optimization for SEO. Additionally, the presence of headings within the website's content indicates proper structuring and readability. However, the business lacks a blog, which could provide valuable opportunities for organic traffic generation and content marketing. Furthermore, there is no evidence of rich snippets or meta description optimization, which are important for improving click-through rates and visibility in search results.

How is their online presence, including social media profiles?

The business has a Facebook Business Page, which is a strength as it allows them to connect with potential customers on a popular social media platform. However, the page has a low number of likes, indicating that the business needs to improve its efforts to attract followers and engage with its audience on Facebook.

However, the business does not have a claimed Google My Business listing or a presence on Nextdoor, which are important platforms for local businesses to reach customers in their area. Additionally, the business lacks an Instagram and Pinterest page, which are both valuable platforms for reaching a wider audience and showcasing products or services visually.

The business has a Facebook Business Page, which is a strength as it allows them to connect with potential customers on a popular social media platform. However, the page has a low number of likes, indicating that the business needs to improve its efforts to attract followers and engage with its audience on Facebook. However, the business does not have a claimed Google My Business listing or a presence on Nextdoor, which are important platforms for local businesses to reach customers in their area. Additionally, the business lacks an Instagram and Pinterest page, which are both valuable platforms for reaching a wider audience and showcasing products or services visually.

RPM Auto Group effectively leverages various marketing elements to enhance its online presence and reach target customers. Their website's optimization through relevant keyword usage, responsive design, and headings provides a user-friendly and search engine-friendly experience. While the presence of a Facebook Business Page allows for customer engagement, expanding their social media presence to platforms like Instagram, Pinterest, and Nextdoor would further broaden their reach. Additionally, creating a blog and optimizing rich snippets and meta descriptions can enhance organic traffic generation and improve search engine visibility. By implementing these comprehensive marketing strategies, RPM Auto Group can maximize its online visibility, attract targeted leads, and drive business success.

RPM Auto Group effectively leverages various marketing elements to enhance its online presence and reach target customers. Their website's optimization through relevant keyword usage, responsive design, and headings provides a user-friendly and search engine-friendly experience. While the presence of a Facebook Business Page allows for customer engagement, expanding their social media presence to platforms like Instagram, Pinterest, and Nextdoor would further broaden their reach. Additionally, creating a blog and optimizing rich snippets and meta descriptions can enhance organic traffic generation and improve search engine visibility. By implementing these comprehensive marketing strategies, RPM Auto Group can maximize its online visibility, attract targeted leads, and drive business success.

To strengthen their online presence, Rpm Auto Group can focus on long-tail keyword targeting and meta description optimization to improve SEO and attract more relevant traffic. Additionally, expanding their social media reach on platforms like Nextdoor and growing their Instagram audience can help build brand awareness and trust within local communities.