Sears Heating And Air Conditioning
1764 Columbus Pike, Delaware, OH 43015
www.searshomeservices.com
Business overview
Sears Home Services is a home appliance repair service that extends their services to various home products as well. They claim to have been in operation since 1956 and have over 1,000,000 5-star ratings. They aim to be fast and flexible, usually being able to schedule appointments on the same or next day. They have a trust-worthy reputation with customers and are available beyond the Roanoke area to other locations in Virginia.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
77Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Sears Heating And Air Conditioning has an estimated digital health score of 77 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Sears Heating And Air Conditioning provide?
Sears Home Services provides repairs for a wide range of appliances and other home products, including refrigerators, dishwashers, ovens, washing machines and dryers, HVAC systems, riding lawn mowers, and exercise equipment. They repair most major brands and models, regardless of where the customer purchased them. Sears Home Services also offers maintenance and cleaning services for major brands of appliances, with bundles available to save customers money when servicing multiple appliances together.
How does Sears Heating And Air Conditioning differentiate its brand identity, and what unique selling points do they use?
repair_experts: Sears Home Services employs over 2,500 manufacturer-trained technicians with an average of 10+ years of experience, ensuring their expertise in repairing home appliances and systems.
local_convenience: Sears Home Services is committed to providing local, convenient service to their customers. They have a wide network of technicians available in various neighborhoods around Roanoke and beyond, allowing them to respond quickly to repair requests.
trustworthy: Sears Home Services has a proven track record of customer satisfaction, with over 1,000,000 5-star ratings. Their technicians are background checked and undergo rigorous training to ensure they provide high-quality repairs.
same_day_service: Sears Home Services understands the urgency of appliance repairs, and they strive to provide same-day or next-day service whenever possible. Their flexible scheduling and availability 6 days a week make it easy for customers to book appointments that fit their busy schedules.
wide_service_range: Sears Home Services offers a comprehensive range of repair services for a wide variety of appliances and home products, making them a one-stop solution for all household repair needs.
Businesses similar to Sears Heating And Air Conditioning
79/100
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BuzzScore
What value proposition does Sears Heating And Air Conditioning offer, and how well do they communicate it through their messaging?
Sears Home Services maintains a consistent brand identity through its emphasis on providing expert repairs, local convenience, trustworthiness, and a wide range of services. Their messaging consistently highlights their commitment to customer satisfaction, with slogans such as "We're in your neighborhood and we'll fix it, no matter where you bought it." They also leverage their long history in the industry, using phrases like "Since 1956" to establish trust and reliability.
What keywords is Sears Heating And Air Conditioning targeting for SEO?
The page uses keywords such as "appliance repair", "fixing appliances", "HVAC maintenance", "riding mower maintenance", "home warranty", and "appliance parts" throughout the content, indicating a strong focus on these keywords for SEO optimization.
However, the page could benefit from incorporating more long-tail keywords that are specific to the services offered in the Roanoke area. For example, including keywords like "same-day appliance repair in Roanoke" or "affordable HVAC maintenance Roanoke" would further enhance the content's relevance for local search queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong organic presence with over 100K estimated monthly traffic and an estimated SEO value of over $500K. The website is well-structured with headings and a robots.txt file, indicating good technical SEO practices. Additionally, the business has invested significantly in Google AdWords, spending between $50K and $100K per month, which suggests a strong focus on digital marketing.
However, there are areas for improvement. The website lacks meta description optimization, which can impact click-through rates from organic search results. Additionally, the absence of rich snippets may limit the visibility and engagement of organic listings. The business may also benefit from exploring additional organic keywords to further expand its reach.
How is their online presence, including social media profiles?
The business has a strong online presence with claimed listings on Google My Business, Facebook, Instagram, and Pinterest. The Facebook page has a high number of likes, indicating a significant following. This indicates that the business is actively engaging with its customers and building a community online.
However, the business does not have a listing on Nextdoor, which is a missed opportunity to connect with potential customers in their local area. Additionally, the Instagram page has a low number of followers, despite having a presence on the platform. This suggests that the business may not be utilizing Instagram effectively or consistently.
Sears Home Services' marketing strategy effectively leverages a range of elements to reach its target audience. Their strong online presence, including a highly-rated website, active social media platforms, and claimed listings, ensures visibility and engagement. Organic and paid search campaigns optimize for relevant keywords, increasing their search engine rankings and driving traffic. The consistent brand messaging across all channels emphasizes their core strengths of expert repairs, local convenience, trustworthiness, and a wide service range. By incorporating these elements into their marketing mix, Sears Home Services effectively positions itself as a reliable and comprehensive solution for appliance and home product repairs.
