Serra Honda
951 Interstate Pkwy, Akron, OH 44312
www.serrahondaakron.com
Business overview
Serra Honda, a dealership in Akron, Ohio, values customer service and strives to fulfill their automotive needs. They offer a wide range of new and used Honda vehicles, including cars, trucks, SUVs, and minivans. Their selection of certified pre-owned Honda cars provides affordable options on like-new models and comes with a 12-month/12,000-mile Certified Limited Warranty. Serra Honda also has a service center that provides genuine Honda parts and repairs, ensuring the longevity of their customers' vehicles.
Their business comes under the category of Automobile - Dealers.
BuzzScore
85Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Serra Honda has an estimated digital health score of 85 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Serra Honda provide?
Serra Honda offers a wide range of new and used Honda vehicles, including cars, trucks, SUVs, and minivans. Their certified pre-owned Honda cars provide affordable options on like-new models and come with a 12-month/12,000-mile Certified Limited Warranty. Serra Honda's service center provides genuine Honda parts and repairs, ensuring the longevity of their customers' vehicles.
How does Serra Honda differentiate its brand identity, and what unique selling points do they use?
Extensive inventory: They carry an extensive inventory of both new and pre-owned Honda cars, trucks, and SUVs.
Quality service: Their service team is equipped with all of the knowledge and tools to deliver quality repairs and maintenance service.
Experienced team: Their friendly and experienced team is ready to help customers find the vehicle that best meets their needs.
Customer-centric: Serra Honda is committed to providing excellent customer service and strives to exceed customer service expectations.
What value proposition does Serra Honda offer, and how well do they communicate it through their messaging?
Serra Honda's unique value proposition is its commitment to customer service and providing a wide range of Honda vehicles to meet the needs of its customers. Their messaging emphasizes their dedication to customer satisfaction, as they strive to exceed customer service expectations and provide quality service.
What keywords is Serra Honda targeting for SEO?
Positive: The website showcases a strong use of relevant primary keywords such as "Honda," "New," "Used," and "Akron." These terms appear naturally throughout the content, indicating a good understanding of target search queries.
However, one area of improvement is the use of secondary keywords. The content lacks specific and long-tail keywords that could capture niche audiences. By incorporating secondary keywords related to location (e.g., Akron, Canton, Green), vehicle features (e.g., hybrid, SUV), and financial services (e.g., lease specials, finance options), the website can expand its reach and attract a more targeted audience.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with various elements in place to enhance its visibility in search results. The presence of a blog, optimized headings, and meta descriptions indicates efforts to provide valuable content to users. The implementation of responsive design ensures accessibility across different devices, while the inclusion of rich snippets helps display additional information in search results, improving user engagement.
However, the analysis does not provide information on the domain's organic traffic or Google AdWords cost, which would provide further insights into the effectiveness of the business's SEO strategy. Additionally, it's important to consider factors such as the quality of backlinks, social media presence, and technical SEO aspects to fully assess the SEO strengths and weaknesses of the business.
How is their online presence, including social media profiles?
The business has a strong online presence, with claimed listings on Google My Business and Facebook. This establishes a strong foundation for local visibility and customer engagement. The existence of Instagram and Facebook pages further enhances the business's reach and provides additional channels for customer interaction.
However, the business faces some weaknesses in its social media presence. Both the Facebook page and Instagram account have low likes and followers, indicating a limited reach and engagement. The absence of a Pinterest page is also a missed opportunity for connecting with a niche audience and showcasing visual content. Additionally, the lack of a Nextdoor listing may limit the business's visibility within local communities.
Serra Honda's marketing strategy encompasses a customer-centric approach, a comprehensive product selection, an experienced team, and a commitment to quality service. Their brand messaging effectively communicates their dedication to customer satisfaction. While the website's SEO efforts provide a solid foundation, incorporating secondary keywords could enhance their reach. The business's online presence through Google My Business, Facebook, and Instagram provides visibility and channels for customer engagement, but expanding to platforms like Pinterest and Nextdoor would further strengthen their online presence. By integrating these marketing elements, Serra Honda can effectively target niche audiences, increase brand awareness, and drive conversions.
