Business overview
Sharpnack Ford is a family-owned and operated Ford dealership in Willard, Ohio, that has been serving the community since 1992. They have a long-standing commitment to providing excellent customer service and a wide selection of new and used vehicles. Their goal is to be a trusted adviser in the process of helping customers find the perfect vehicle for their needs.
Their business comes under the category of Automobile - Dealers.
BuzzScore
62Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Sharpnack Ford Inc has an estimated digital health score of 62 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Sharpnack Ford Inc provide?
Sharpnack Ford offers a wide range of new and used Ford vehicles, as well as pre-owned models of other makes. They also provide high-end auto repair and maintenance services, and have a team dedicated to helping customers finance their vehicle purchases.
How does Sharpnack Ford Inc differentiate its brand identity, and what unique selling points do they use?
7-Day Money Back Guarantee: On lost pre-owned vehicles.
Sharpnack Care Program: Provides around-the-clock coverage on every vehicle purchased or leased.
We're Here For You: A commitment to putting the customer first before everything else.
Low Price Guarantee: A $1,000 guarantee on all new vehicles.
What value proposition does Sharpnack Ford Inc offer, and how well do they communicate it through their messaging?
Sharpnack Ford's unique value proposition is providing a first-class automotive experience by offering an expansive inventory of new and used vehicles, professional auto repairs and maintenance, and a commitment to customer satisfaction.
What keywords is Sharpnack Ford Inc targeting for SEO?
The website uses the brand name "Ford" and location-specific keywords such as "Willard, OH," "Cleveland," and "Norwalk" throughout the content, which is a strong positive for SEO. This indicates that the website is targeting local searches for Ford vehicles and services in the Willard area.
However, there is room for improvement in using more long-tail keywords that potential customers might use when searching for specific Ford models, services, or information. Incorporating keywords such as "new Ford Escape," "F-150 repairs," or "Ford financing options" could enhance the website's visibility for more granular search queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has several SEO strengths, including the use of headings, rich snippets, a RobotsTxt file, and a SitemapXml file. These elements help search engines understand the structure and content of the website, which can improve organic visibility. Additionally, the website is responsive, ensuring that it is accessible and user-friendly on all devices.
However, there are some areas where the business can improve its SEO. The website lacks a blog, which could be a valuable source of fresh content and backlinks. Additionally, the business does not appear to be actively engaged in meta description optimization, which can help improve the click-through rate of search results.
How is their online presence, including social media profiles?
The business has a strong online presence, with a claimed Google My Business listing, a Nextdoor listing, a Facebook Business Page, and an Instagram page. This indicates that the business is active in managing its online reputation and is making an effort to reach customers through various platforms.
However, the business's Instagram following is low, indicating that it may not be effectively engaging with its audience or utilizing the platform to its full potential. Additionally, the business does not have a Pinterest page, which could be a missed opportunity to reach a wider audience and promote its products or services.
In conclusion, Sharpnack Ford's marketing strategy revolves around providing excellent customer service, offering a wide selection of Ford vehicles and services, and maintaining brand consistency. The dealership's use of targeted keywords, SEO best practices, and a multi-platform online presence demonstrates its dedication to reaching local customers. However, to enhance its online visibility further, Sharpnack Ford should explore the use of long-tail keywords, create a website blog, and optimize meta descriptions. Additionally, increasing engagement on Instagram and exploring new platforms like Pinterest could help the dealership expand its reach and effectively connect with potential customers.