Soley Heating And Air Conditioning
32582 Groesbeck Hwy, Fraser, MI 48026
www.soleyhvac.com
Business overview
Founded in 1949, Soley Heating & Air Conditioning offers personalized service with a team handling customers on an individual basis. Based out of Detroit, the company has grown over the decades to cover both service and new installation of heating, air conditioning, ventilation, and refrigeration, handling emergency services outside of normal business hours as well.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
44Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Soley Heating And Air Conditioning has an estimated digital health score of 44 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Soley Heating And Air Conditioning provide?
Soley Heating & Air Conditioning services a wide variety of manufactures for many different types of equipment. They install a wide range of products to suite each customers needs, including steam boilers, hot water boilers, furnaces, air conditioners, air handlers, and generators. The company can also handle packaged rooftop units, tube heaters, duct work, process piping and more, as well as controls and integration solutions for building automation systems.
How does Soley Heating And Air Conditioning differentiate its brand identity, and what unique selling points do they use?
Customizable Service: They offer customized service, including tailored annual maintenance packages to address specific requests or concerns.
Emergency Service: They provide emergency services outside of normal business hours.
Customer-Centric: They handle customers on a personalized level, and have had the pleasure of doing business with third generation customers.
Expertise: Their team of experts specializes in handling customers on a personalized level, and they service a wide variety of manufactures for many different types of equipment.
What value proposition does Soley Heating And Air Conditioning offer, and how well do they communicate it through their messaging?
Soley Heating & Air Conditioning's unique value proposition and messaging is focused on providing the best service possible for a fair price. They give honest assessments and supply their customers all the knowledge they have so they can make informed choices. They promise to provide the best service they can for a fair price and give honest assessments.
What keywords is Soley Heating And Air Conditioning targeting for SEO?
One strong positive is that the website includes relevant keywords throughout the content, including "heating," "air conditioning," "ventilation," "refrigeration," "service," "installation," and "expert." These keywords are used in headings, body text, and meta descriptions, which helps search engines understand the topics covered on the page.
However, an area of improvement is the lack of keyword density in the content. Keyword density refers to the number of times a keyword appears on a page relative to the total number of words. While the content includes relevant keywords, they are not used frequently enough to make a significant impact on search engine rankings.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business utilizes rich snippets, headings, responsive design, RobotsTxt, and SitemapXml, improving its overall visibility and user experience. Rich snippets provide additional context and enhance the appeal of search results, while headings and responsive design aid in website structure and accessibility on various devices.
However, the business lacks a blog, which hinders content generation and thought leadership opportunities. Meta description optimization is also absent, limiting its potential to captivate searchers with compelling summaries and drive click-through rates. Additionally, there is no information available regarding Google AdWords cost, traffic, keywords, and organic performance, making it difficult to assess its paid and organic search strategies.
How is their online presence, including social media profiles?
The business has a solid online presence through its Facebook Business Page, which provides a significant platform for customer engagement and brand building.
However, there are some areas where the business could improve its online presence. The absence of a Google My Business Claimed Listing and Nextdoor listing means that the business is missing out on potential visibility and leads from local search results. Additionally, the lack of an Instagram Page and Pinterest Page limits the business's reach on popular social media platforms.
In conclusion, Soley Heating & Air Conditioning has effectively integrated various marketing elements into its strategy, ensuring visibility and engagement with potential customers. Its strong online presence through Facebook and the incorporation of relevant keywords throughout its website optimize search engine rankings. However, opportunities exist to enhance keyword density, establish a robust content generation platform through a blog, optimize meta descriptions, and expand its reach through additional social media platforms, such as Google My Business, Instagram, and Pinterest. By addressing these areas, Soley Heating & Air Conditioning can further strengthen its digital marketing strategy and drive growth through increased visibility and lead generation.
