Southern Select Auto Sales
920 Medina Rd, Medina, OH 44256
www.southernselectautosales.com
Business overview
Southern Select Auto Sales is a family-owned business that has been serving Northeast Ohio since 2003. They take pride in offering the best quality product that has been serviced, safety inspected, and professionally detailed for your immediate enjoyment. They also offer all their vehicles in a "NO HASSLE - PRESSURE FREE" sales environment! They also provide a 90 day, 4500 mile NADN/Guardian warranty on most vehicles and are a A+ BBB accredited business for over 10 years.
Their business comes under the category of Automobile - Dealers.
BuzzScore
64Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Southern Select Auto Sales has an estimated digital health score of 64 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Southern Select Auto Sales provide?
Southern Select Auto Sales offers a huge selection of used pickup trucks. They stand by their vehicles and service every vehicle that is sold. They also offer warranties on most vehicles.
How does Southern Select Auto Sales differentiate its brand identity, and what unique selling points do they use?
HUGE SELECTION OF TRUCKS!!!: Southern Select Auto Sales offers a huge selection of used pickup trucks, ensuring that customers will be able to find the right truck for their needs.
WARRANTIES AVAILABLE!: Southern Select Auto Sales offers warranties on most vehicles, providing customers with additional protection and peace of mind.
BBB ACCREDITED BUSINESS!: Southern Select Auto Sales is a BBB accredited business, providing customers with peace of mind knowing that they are dealing with a reputable and trustworthy company.
WE SERVICE EVERY VEHICLE AND STAND BEHIND IT: Southern Select Auto Sales stands behind their vehicles and services every vehicle that is sold, ensuring customers that they are getting a quality product.
What value proposition does Southern Select Auto Sales offer, and how well do they communicate it through their messaging?
Southern Select Auto Sales's unique value proposition is that they offer a high end and modern buying experience for used cars and trucks at a low price. They are a family owned and managed used car dealer founded on trust, a passion for service, and fun.
What keywords is Southern Select Auto Sales targeting for SEO?
The website content effectively incorporates the primary keyword "used cars" throughout its pages. This keyword is strategically placed in the title tags, headings, and body copy.
However, the website could improve its use of secondary keywords related to the targeted locations of Medina and Akron. By including these location-based keywords more prominently, the website can enhance its visibility in local search results and attract potential customers from those areas.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business exhibits several SEO strengths. By maintaining a blog, the website provides valuable content to potential customers, improving its organic visibility. The effective use of headings and meta descriptions enhances the readability and relevance of its pages for search engines. Furthermore, the website's responsiveness, rich snippets incorporation, and utilization of RobotsTxt and SitemapXml ensure a positive user experience and improved crawlability for search engine bots.
However, there are some weaknesses in the provided SEO attributes that could limit the business's online presence. The lack of information on Google AdWords Cost, Google Ads Traffic, Google Organic Traffic, and Google Organic Cost makes it difficult to assess the effectiveness of paid and organic search campaigns. Moreover, the absence of data on Google Ads Keywords and Google Organic Keywords prevents a thorough analysis of the business's keyword targeting strategy.
How is their online presence, including social media profiles?
The business has a presence on Google My Business with a claimed listing, which is a strength. This ensures that the business is easily discoverable in local searches. Additionally, the business has a Facebook Business Page with a medium number of likes, indicating a decent level of engagement and reach.
However, the business is not listed on Nextdoor, which could be a missed opportunity to reach potential customers in the local area. The business also does not have an Instagram or Pinterest page, which are popular social media platforms that could provide additional channels for marketing and customer engagement.
Southern Select Auto Sales effectively integrates various marketing elements to enhance its customer appeal. Their "NO HASSLE - PRESSURE FREE" sales environment, BBB accreditation, warranties, and comprehensive vehicle services demonstrate a commitment to customer satisfaction. The extensive selection of used pickup trucks caters to specific customer needs, while the incorporation of secondary keywords related to target locations boosts local search visibility. Despite SEO strengths like blog content, responsiveness, and rich snippets, the business could benefit from providing more information on Google AdWords and organic traffic to optimize paid and organic search campaigns. Expanding their social media presence beyond Facebook, to include platforms like Instagram and Pinterest, would further enhance customer engagement and brand awareness. By leveraging these marketing elements, Southern Select Auto Sales positions itself as a trusted and competitive provider of used cars and trucks in its targeted markets.
