Ted Thompson Heating & Cooling
1245 Tennessee Ave, Pittsburgh, PA 15216
www.tedthompsonhvac.com
Business overview
Ted Thompson Heating & Cooling has been in business for over 35 years and is a family-owned company specializing in residential HVAC services. They are located in Pittsburgh, PA, and serve the surrounding areas. The company is committed to providing quality workmanship and service and strives to achieve quality results through dedicated service every time.
Ted Thompson Heating & Cooling is accredited by the Better Business Bureau and offers free consultations and estimates. They are fully insured and their installer and serviceman are graduates of Dean Tech who have been with the company for more than 10 years.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
59Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Ted Thompson Heating & Cooling has an estimated digital health score of 59 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Ted Thompson Heating & Cooling provide?
Ted Thompson Heating & Cooling offers a wide range of HVAC services, including installation, repair, and servicing of furnaces, air conditioners, boilers, and heat pumps. They also install and service air cleaners and humidifiers and offer ductwork installation.
Their services are available in South Hills, North Hills, East Pittsburgh, Coraopolis, Moon Township, Robinson Twp, McMurray, Peters Twp, and Canonsburg.
How does Ted Thompson Heating & Cooling differentiate its brand identity, and what unique selling points do they use?
Peace of mind at an affordable price: Ted Thompson Heating & Cooling offers quality HVAC service and repair at an affordable price, giving customers peace of mind.
Over 35 years of experience: The company has been in business for over 35 years, providing them with the experience and expertise to handle any HVAC issue.
Fully insured: Ted Thompson Heating & Cooling is fully insured, giving customers peace of mind knowing that they are protected in case of any accidents or damage.
BBB accredited: The company is accredited by the Better Business Bureau, indicating their commitment to ethical business practices and customer satisfaction.
What value proposition does Ted Thompson Heating & Cooling offer, and how well do they communicate it through their messaging?
Ted Thompson Heating & Cooling's unique value proposition is their commitment to providing quality HVAC service and repair at an affordable price. They strive to achieve quality results through dedicated service every time and offer free consultations and estimates for their customers' convenience.
What keywords is Ted Thompson Heating & Cooling targeting for SEO?
Ted Thompson Heating & Cooling has a strong online presence with a focus on keywords related to HVAC services in Pittsburgh, Pennsylvania. The content effectively uses relevant keywords such as "HVAC contractors," "air conditioning installation," "furnace repair," "boiler cleaner services," and " Pittsburgh’s Most-Trusted HVAC Company", which are likely to be searched by potential customers looking for HVAC services in the area.
However, the content could improve its keyword usage by incorporating long-tail keywords that are more specific to the services offered, such as "emergency HVAC repair in Pittsburgh" or "furnace installation in South Hills." This would help the website rank better for specific search queries and attract more targeted traffic. Additionally, the content could be optimized for local SEO by including more location-specific keywords, such as the names of neighborhoods or towns served.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has optimized meta descriptions and uses headings, demonstrating a strong understanding of on-page SEO. Additionally, the website is responsive and has a robots.txt file and sitemap.xml, ensuring that search engines can access and index the site.
However, the business lacks a blog, which is a valuable asset for creating fresh content, building authority, and attracting organic traffic. Moreover, the absence of rich snippets may limit the visibility and click-through rate of the website in search results. Furthermore, the lack of information on Google Ads performance makes it difficult to assess the effectiveness of their paid advertising efforts.
How is their online presence, including social media profiles?
The business has a strong online presence on Facebook, with a business page. This allows them to connect with customers, build relationships, and promote their products or services.
However, the business lacks a presence on other popular platforms such as Google My Business, Nextdoor, Instagram, and Pinterest. This limits their visibility and reach, and makes it harder for potential customers to find and connect with them.
Ted Thompson Heating & Cooling employs a comprehensive marketing strategy that encompasses various elements, including:
* **Product and Service Offerings:** Providing a wide range of HVAC services tailored to residential needs.
* **Affordable Pricing:** Offering competitive pricing for quality services, ensuring customer satisfaction.
* **Experience and Expertise:** Emphasizing over 35 years of experience and professionally trained staff.
* **Reputation:** Maintaining accreditation with the Better Business Bureau and showcasing customer testimonials.
* **Online Presence:** Optimizing the website for relevant keywords, utilizing headings, and ensuring responsiveness.
* **Social Media:** Establishing a strong presence on Facebook to connect with customers.
