Business overview
Terry's North Coast Auto Parma is an auto repair and tire service provider in Parma, Ohio. We prioritize customer safety and aim to provide unparalleled automotive services at reasonable prices. Our experienced team of technicians offers a wide range of services, from routine maintenance to emergency repairs, to keep your vehicle running smoothly and safely on the roads of Parma. Our commitment to customer satisfaction has earned us a high percentage of business from repeat customers and referrals.
Their business comes under the category of Automobile - Repairs & Services.
BuzzScore
48Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Terry's North Coast Auto Parma has an estimated digital health score of 48 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Terry's North Coast Auto Parma provide?
Terry's North Coast Auto Parma offers a comprehensive range of auto repair and tire services, including oil and filter changes, brake maintenance, suspension and steering checks, tire inspections, alignments, engine diagnostics and repairs, and digital courtesy inspections. Our services are designed to maintain the safety and smooth operation of your vehicle, and we use state-of-the-art equipment and techniques to ensure the highest quality of service.
How does Terry's North Coast Auto Parma differentiate its brand identity, and what unique selling points do they use?
Customer safety is our priority: Highlights the importance of customer safety in all services.
old-fashioned values, like honesty and integrity: Stresses traditional values of honesty and integrity.
EXPERIENCE YOU CAN TRUST: Emphasizes trust, experience, and quality.
What value proposition does Terry's North Coast Auto Parma offer, and how well do they communicate it through their messaging?
Terry's North Coast Auto Parma aims to provide unparalleled automotive services at reasonable prices. We prioritize customer satisfaction and safety, and our experienced team is committed to meeting the needs of our customers. Our digital inspections provide transparency and allow customers to make informed decisions about repairs and services. By using advanced equipment and techniques, we ensure that our services maintain the safety and smooth operation of our customers' vehicles.
What keywords is Terry's North Coast Auto Parma targeting for SEO?
The content effectively uses the primary keyword "Auto Repair" throughout the site, ensuring search engines can easily identify the business's primary services. Additionally, the subpages for specific services like "Oil Change" and "Brakes" also incorporate these keywords to enhance discoverability for specific queries.
However, the content could benefit from further optimization by incorporating additional secondary keywords related to the services offered. For example, including terms like "tire replacement," "alignment services," and "engine diagnostics" would improve the website's chances of ranking for a wider range of relevant searches.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation, implementing essential elements like blog content, optimized headings, meta descriptions, and a responsive design. These factors enhance user engagement, improve search engine rankings, and provide a positive user experience. Additionally, the presence of a RobotsTxt file aids in controlling website indexing and access.
However, the absence of rich snippets limits the display of additional information on search engine result pages (SERPs), potentially reducing visibility and click-through rates. The lack of a SitemapXml also hinders search engines in efficiently discovering and indexing all pages, which can affect organic search performance. Additionally, missing data on Google Ads, organic traffic, and organic cost prevents a comprehensive evaluation of the business's digital marketing efforts.
How is their online presence, including social media profiles?
The business has a claimed Google my Business listing which is a strength as it helps the business appear prominently in local search results. They also have a Facebook Business Page, which is another positive, as it allows the business to connect with potential customers on one of the most popular social media platforms.
However, the business has low Facebook page likes, which indicates that they may not be actively engaging with their audience on this platform. Additionally, they do not have a presence on Instagram or Pinterest, which could limit their reach on these growing social media channels. They also do not have a Nextdoor listing, which could be a missed opportunity to connect with potential customers in their local community.
In conclusion, Terry's North Coast Auto Parma prioritizes customer safety and satisfaction, offering a range of auto repair and tire services. They have implemented strong SEO and marketing elements, including a claimed Google my Business listing, Facebook Business Page, and a responsive website design. However, optimizing for additional secondary keywords, including rich snippets, a SitemapXml, and expanding their social media presence on platforms like Instagram, Pinterest, and Nextdoor, could further enhance their visibility and digital marketing efforts.