The Bosworth Company
2812 Blacksmith Ln, Kerrville, TX 78028
www.bosworthkerrville.com
Business overview
The Bosworth Company is a 70-year-old family-owned business. They are a licensed and insured plumbing, HVAC, and generator company serving the Permian Basin. They are dedicated to serving their community by offering on-time service, latest technology, competitive pricing, and a 100% satisfaction guarantee.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
79Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
The Bosworth Company has an estimated digital health score of 79 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does The Bosworth Company provide?
The Bosworth Company provides a wide range of plumbing, heating, and air conditioning services. Their plumbing services include emergency plumbing repairs, drain cleaning, water heater repairs and installation, clogged toilet repairs, sewer line repairs, sump pump services and more. Their heating services include emergency heating repairs, furnace tune-ups and repairs, heating maintenance, furnace and heater replacements, boiler repairs, and heat pump services. Their air conditioning services include emergency cooling repairs, refrigerant leak repairs, AC tune-ups, evaporator coil services, AC installations, ductless mini splits, filter replacements and more.
How does The Bosworth Company differentiate its brand identity, and what unique selling points do they use?
Worth the Call ALWAYS: Being a reliable and trustworthy plumbing, heating, and AC, and generator company.
1949 YEAR ESTABLISHED: Being in business for over 70 years, establishing their experience and expertise in the industry.
800,000+ Problems Solved: Highlighting their extensive experience in resolving customer issues.
85,000+ Satisfied Customers Since 2013: Emphasizing their large and satisfied customer base.
What value proposition does The Bosworth Company offer, and how well do they communicate it through their messaging?
The Bosworth Company is committed to providing exceptional customer service and high-quality workmanship at fair prices. They believe in open communication and strive to educate their customers about their plumbing, heating, and air conditioning needs.
What keywords is The Bosworth Company targeting for SEO?
The website content effectively uses the primary keyword "The Bosworth Company Kerrville" throughout the text, which helps establish the business's online presence and allows for better visibility in search engine results. This keyword is used in the page title, headings, and throughout the body text to indicate the specific location of the business.
However, the content could benefit from incorporating the secondary keyword "plumbing, heating, air conditioning, and generator services" more prominently. While these terms are mentioned in the headings and throughout the text, they are not used as strategically as the primary keyword. By including these secondary keywords in more prominent locations, such as the page title and meta description, the content would better match potential search queries and enhance the website's visibility for relevant searches.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong foundation for SEO with optimized headings and meta descriptions. Responsive design ensures a positive user experience across devices. The presence of a RobotsTxt file and SitemapXml further enhances the site's visibility to search engines.
However, the absence of a blog and rich snippets may limit the business's ability to engage with potential customers and provide valuable information. Lack of data on Google AdWords cost, traffic, and keywords makes it difficult to assess the effectiveness of paid advertising campaigns. Additionally, the absence of information on organic traffic and cost hinders the evaluation of the website's organic performance and potential for growth.
How is their online presence, including social media profiles?
The business has a strong online presence, with a Facebook Business Page and a Pinterest Page. This provides them with a platform to connect with potential customers and promote their products or services. Additionally, the business is actively engaged on social media, with a high number of followers on Facebook.
However, the business's online presence could be improved by claiming their Google my business listing and creating a Nextdoor listing. This would make it easier for potential customers to find the business online and learn more about what they have to offer. Additionally, creating an Instagram Page would allow the business to reach a wider audience and connect with potential customers on a more personal level.
The Bosworth Company's website effectively employs a primary keyword but could incorporate secondary keywords more prominently. The site exhibits strong SEO practices through optimized headings, meta descriptions, responsive design, RobotsTxt, and SitemapXml. However, the absence of a blog and rich snippets limits engagement and information provision. The business maintains an active social media presence on Facebook and Pinterest; however, expanding to Nextdoor and Instagram can enhance their online presence and connect with more potential customers.
