Business overview
**Titan Heating & Cooling**, previously known as Feldman Heating & Cooling, has been offering quality residential heating and cooling services in Rochester, NY since 1987. They pride themselves on attention to detail, honest pricing, and a great experience, all backed by a lifetime guarantee. With over 100 years of combined experience, their team of experts is dedicated to helping homeowners solve their heating and cooling problems.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
67Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Titan Heating & Cooling has an estimated digital health score of 67 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Titan Heating & Cooling provide?
**Titan Heating & Cooling** offers a full range of heating and cooling services, including maintenance, repair, and installation. They specialize in air conditioning, heating, water heaters, and indoor air quality solutions. Their unique selling point is their commitment to providing an amazing customer experience with attention to detail, honest pricing, and a guarantee on the quality of their work.
How does Titan Heating & Cooling differentiate its brand identity, and what unique selling points do they use?
Attention to Detail: Titan Heating & Cooling takes pride in their attention to detail, ensuring that every aspect of their service is handled with care and precision.
Honest Pricing: They offer honest, upfront pricing, providing customers with a complete repair plan before any work is completed, eliminating any surprises.
Lifetime Guarantee: Titan Heating & Cooling stands behind the quality of their work with a lifetime guarantee, giving customers peace of mind and confidence in their services.
What value proposition does Titan Heating & Cooling offer, and how well do they communicate it through their messaging?
Titan Heating & Cooling's brand identity is built around providing an exceptional customer experience. Their messaging emphasizes attention to detail, honest pricing, and a guarantee on the quality of their work. They strive to create a long-lasting relationship with their customers, earning their loyalty and trust.
What keywords is Titan Heating & Cooling targeting for SEO?
The content effectively uses the primary keyword "Titan Heating & Cooling" throughout the website, including in the title, headings, and body text. This helps search engines easily identify the business's focus and relevance to those searching for HVAC services.
However, there is room for improvement in the use of secondary keywords related to different HVAC services offered by Titan Heating & Cooling. While terms like "heating" and "cooling" appear, more specific keywords such as "furnace repair," "air conditioning installation," or "water heater maintenance" are not consistently integrated throughout the content. Adding these more granular keywords would enhance the content's targeting and visibility for potential customers searching for specific services.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business seems to have a well-structured website with SEO-friendly elements like blog content, optimized headings, and meta descriptions. The site is also responsive, ensuring a positive user experience across different devices. Additionally, the presence of a robots.txt file and a sitemap.xml helps search engines crawl and index the website efficiently.
However, the business could improve its SEO strategy by implementing rich snippets. Rich snippets enhance search results by displaying additional information, such as star ratings or product availability, which can increase click-through rates. Additionally, the absence of organic traffic and keyword data suggests that the business may need to focus on optimizing its content for relevant keywords and building backlinks to improve its organic visibility.
How is their online presence, including social media profiles?
The business has a presence on Instagram, which is a strength. Instagram is a popular platform with a high engagement rate, making it an effective channel for reaching customers.
However, the business does not have a Google My Business listing or a presence on Nextdoor, Facebook, or Pinterest. These are all important platforms for connecting with potential customers, and their absence represents a weakness in the business's online presence. Additionally, the business has no reviews, which can make it difficult to attract new customers.
Titan Heating & Cooling effectively utilizes various marketing elements to enhance its brand and reach potential customers. Its attention to detail, honest pricing, and lifetime guarantee foster a strong customer experience. The business's focus on providing a comprehensive range of heating and cooling services caters to the diverse needs of homeowners. By leveraging brand messaging that aligns with its core values, Titan Heating & Cooling builds a strong connection with its audience. However, optimizing the website content with relevant keywords and adopting additional digital marketing strategies could further enhance the business's online visibility and drive customer acquisition.